What if the key to better health wasn’t a new app, program, or diet-but a small nudge in the moment you’re about to order lunch?
Be Am I is built around that idea.
In today’s fast-paced urban life, food delivery is no longer an occasional convenience-it’s part of our daily rhythm. In Indonesia, platforms like GoFood are central to how people eat. That’s exactly why the team behind Be Am I chose to build within that behavior rather than trying to change it.
Be Am I is a digital health assistant that integrates directly into the food delivery experience, offering personalized, AI-powered nutrition guidance in real time - right as users are choosing what to eat.
Indonesia is facing a growing health crisis, with rising rates of diet-related conditions such as obesity, diabetes, and hypertension. While the market is saturated with wellness apps and health trackers, most solutions fail to meet users in the flow of their everyday decisions.
Be Am I takes a different approach. It doesn't ask users to adopt new habits or learn a new system. It simply shows up—quietly but powerfully—in the moment it matters most: when someone is deciding what to eat.
At the heart of the experience is Mba Ami, a conversational AI assistant that engages users in natural, empathetic language. Mba Ami offers suggestions, meal alternatives, portion guidance, and gentle reminders based on the user’s BMI, dietary history, and personal preferences.
The tone is intentional—warm, respectful, and helpful. The goal isn’t to shame or restrict, but to empower users with better information to make small, sustainable choices over time.
To build something this seamless and responsive, the team behind Be Am I relied on a solid foundation of cloud services and AI infrastructure. Here’s what’s under the hood:
● Model Studio was used to develop and deploy the AI models that power personalized nutrition recommendations.
● Qwen models enable natural, context-aware conversations with Mba Ami in Bahasa Indonesia.
● ECS (Elastic Compute Service) ensures stable performance and reliable service delivery.
● ApsaraDB RDS for MySQL stores and manages user data securely and efficiently, including health profiles and meal histories.
Together, these tools enable Be Am I to scale, adapt, and integrate smoothly into a fast-moving digital environment.
What makes Be Am I especially compelling is its deep understanding of context. Instead of trying to change user behavior, it fits naturally into it—offering small adjustments rather than major overhauls.
And because it’s embedded into a platform like GoFood—which already serves millions of Indonesians—it has the potential to reach users at scale, without any extra steps or friction.
Be Am I is one of the standout winners from Alibaba Cloud’s Global AI Hackathon in Indonesia—an initiative that brings together developers, designers, and changemakers to turn bold ideas into working prototypes that solve real-world problems.
If this inspired you, we invite you to join our next AI Hackathon. Whether you’re passionate about health, education, sustainability, or anything in between—this is your chance to co-create the future using Alibaba Cloud’s powerful AI tools.
Let’s build innovation together.
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