The IOC is entering into a new era of digitalization which we are doing in partnership with Alibaba

—— Thomas Bach, President of the International Olympic Committee

January Alibaba Group, in partnership with the International Olympic Committee (IOC), announced a 12-year Olympic journey of global cooperation.
June Alibaba employees around the world joined Olympic Day celebrations for the first time, and June 23 was chosen as the Alibaba Day of Sport.
August IOC President Thomas Bach visited Alibaba headquarters for the first time and unveiled the Alibaba x Olympic rings sculpture to commemorate the long-term partnership.
November 20 Alibaba employees were involved in the PyeongChang Olympics torch relay as torchbearers for the first time.
December Alibaba launched the first Tmall Ice and Snow Festival, creating buzz for the 2022 Beijing Olympics and boosting sales for winter sports activities and merchandise.


January Alibaba Group launched its first global Olympic advertising campaign "To the Greatness of Small" for the PyeongChang 2018 Winter Olympics.
February As the Pyeongchang 2018 Winter Olympics kicked off, Alibaba launched its Olympic Games Showcase, the "Olympic Games on the Cloud", and unveiled Alibaba Cloud Sports Brain.
May Alibaba Cloud Intelligence unveiled the Cloud Data Center for Beijing 2022.
September Alibaba Cloud launched OBS Cloud with Olympic Broadcasting Services (OBS).
December The world's first online Olympic Official Flagship Store opened on Tmall.


January Alibaba Cloud Intelligence and Intel released an AI-powered 3D athlete tracking technology.
June Lazada activated its Olympic Games partnership on the International Olympic Day to further the reach of the Olympic Movement.
July Alibaba was appointed as the Provider of Ticketing Systems and Services for the 2022 Beijing Olympics.
November The first Tmall Double 11 Ideal City campaign was launched in Beijing. Mascot merchandise for Beijing 2022 went on sale on Tmall.


January Alibaba unveiled the Alibaba Cloud Gallery at Narita Airport.
AliExpress activated its Olympic Games partnership at the 2020 Winter Youth Olympic Games in Lausanne, and helped to bring Lausanne 2020 to young people in more than 200 countries.
June Alibaba, the Chinese Olympic Committee (COC), and the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games (BOCWOG) organized the #Stay Strong Live Show. More than 100 million viewers watched the show and cheered for Chinese athletes.
July The official Tokyo 2020 interactive portal was launched on Tmall, bringing Olympic content to young fans around the world.


February Alibaba’s design team has participated in the design of the official torch for the Beijing 2022 Olympic and Paralympic Winter Games ‘Flying’, which was unveiled on the occasion for one-year countdown.
June Make the Beat solution supported by Alibaba Cloud provides a platform for fans to share their enthusiasm for Olympic Games.
June Alibaba and the Beijing Organising Committee for the 2022 Olympic Winter Games jointly launched the “Beijing 2022 Winter Olympics Cultural Public Welfare Platform", stepping into the field of digital public welfare along the digital transformation jounrey of the Olympics.


June As Tokyo 2020 restarted one year later, Alibaba released a new Olympic advertisement "Let Hope Shine, Brighter Together" to pay tribute to all Olympic players and everyone with hope.
July On the 22nd, IOC President Bach came to the Tokyo 2020 International Broadcasting Center to participate in the opening ceremony of Alibaba's "Digital Olympics" Pavilion and said: "I would like to thank Alibaba for their great contribution to the magic of the Olympic Games. It’s really a major step forward to contributing digital age of the Olympics Games."


July The "Olympic Broadcast Services Cloud" launched by Alibaba Cloud and OBS supported Tokyo 2020 to become the first Olympic Games hosting broadcasting services on the cloud.
July Alibaba Group has developed the Alibaba Cloud Pin, a cloud-based digital pin, offering broadcasting and media professionals at the Olympic Games Tokyo 2020 a new way of interaction.
July Alibaba Cloud has developed heatstroke detection equipment for the Tokyo 2020, using humanized technology to cope with the hottest Olympics in history.


July During the Tokyo Olympic Games, consumers cheered for the Chinese team through the “Gold Medal Gas Station”, “Ten Thousand People Support on Cloud" and other activities on e-commerce platform Taobao and Tmall, which collected 50 million people’s cheering voices and sent directly to the games.
AliExpress and Lazada also launched online support for Olympic Games.
Daraz, an e-commerce company in Southeast Asia, joined the Olympic family for the first time in regional cooperation with local Olympic Committees.


October When Olympic Flame for Winter Olympics Beijing 2022 arrived in Beijing, Alibaba, under the guidance of the Beijing Winter Olympics Organizing Committee, produced a short film "The Covenant of Ice and Snow" for the Beijing Winter Olympics.
October On the 26th, the 100-day countdown to the Beijing Winter Olympic Games, Alibaba launched its official Olympic flagship store "Cloud Store" in nearly 10,000 Tmall premium digital stores across more than 1,700 districts and counties nationwide, delivering the Winter Olympics culture to thousands of counties and towns. On the same day, the first licensed product of smart speaker in Olympics history designed by Tmall Genie was released.


November Alibaba held the Olympic Design Exhibition, exhibiting the Beijing Winter Olympics torch 'Flying' designed by AlibabaDesign, the Olympic flame lantern and the Olympic cauldron, etc., and conveyed the Olympic spirit around the theme of "Joy of Ice and Snow, Common Aspiration”.
December The Alibaba · 2022 Winter Olympic Games launch program aired on CCTV’s Financial channel officially announced that the core systems of Beijing 2022 Olympic Winter Games have been successfully hosted on Alibaba Cloud, ushering in the era of "Olympics on the Cloud" with sustainable innovation.


Alibaba Empowers the Digital Transformation of the Olympic Games with Innovative Technologies

Alibaba Launched a 12-year Partnership with the IOC

On January 19, 2017, Alibaba joined The Olympic Partner (TOP) worldwide sponsorship program, and became the official "Cloud Services" and "E-Commerce Platform Services" Partner, as well as a Founding Partner of the Olympic Channel.

Alibaba Launched Showcase at Olympic Winter Games PyeongChang 2018 to Share Alibaba's Vision of the Future of the Olympic Games

On February 10, 2018, Alibaba launched the "Olympic Games on the Cloud" showcase at the Gangneung Olympic Park. The event was attended by IOC President Thomas Bach, basketball player Yao Ming, figure skater Michelle Wingshan Kwan, and other distinguished guests.

Alibaba Cloud Unveiled ET Sports Brain to Facilitate Digital Transformation of the Olympic Games

Alibaba Cloud ET Sports Brain is a suite of cloud-based and AI-assisted services intended for empowering major sporting events such as the Olympic Games. Alibaba empowers the sports events of the Olympic Games with the powerful computing capabilities of Alibaba Cloud and its computer vision, machine learning, IoT, big data, and other technologies.

Alibaba Cloud Unveiled Cloud Data Center for Olympic Winter Games Beijing 2022 at the 2018 Apsara Conference and Shanghai Cloud Summit

At the Computing Conference - Shanghai Summit held on June 7, 2018, Alibaba Cloud and the BOCWOG unveiled the Cloud Data Center for Beijing 2022. The data center will provide strong cloud computing capabilities by using green energy such as wind and solar, and help make Beijing 2022 digital and green.

IOC Opened First-Ever Online Store on Tmall

On December 18, 2018, the IOC announced that it had opened its first-ever online store on Tmall. The store featured about 300 types of Olympic-branded merchandise on the day it opened.

Alibaba Cloud and OBS Launched OBS Cloud

In March 2019, Alibaba Cloud and the BOCWOG launched the "Broadcasting on the Cloud - Cooperative Innovation Campaign". In the same month, Alibaba Cloud and OBS launched OBS Cloud, which was then included in a key project of the National Key R&D Program of China.

Alibaba Organized #Stay Strong Live Show Co-Sponsored by COC and BOCWOG

On June 23, 2020, Alibaba organized the #Stay Strong Live Show aimed at cheering for Chinese athletes. The show was live-streamed on 58 platforms and generated 85.534 million views, setting new records for a sports-related live streaming event. On Weibo, relevant hashtags were clicked more than 740 million times and more than 4 million posts were created.

Alibaba Cloud supports the Olympic Games Tokyo 2020 to achieve Broadcasting Services hosted on the Cloud for the first time

On the 22nd, IOC President Bach came to the Tokyo Olympic International Broadcasting Center to participate in the opening ceremony of Alibaba's "Digital Olympics" Pavilion and said: "I would like to thank Alibaba for their great contribution to the magic of the Olympic Games. It’s really a major step forward to contributing digital age of the Olympics Games.” Supported by cloud broadcasting, the International Broadcast Centre (IBC) in Tokyo was 25% smaller with 27 per cent fewer broadcasters present.

Digital Olympics Highlights

Alibaba Cloud: To the Greatness of Small

To the Greatness of Small:Kenya Ice Hockey Team Dreams Big

To the Greatness of Small:The Rower

Alibaba Embarks on Digital Journey of Olympics Games

Alibaba Cloud Brings the Olympics into the Digital Age

IOC CITO Talks About Digital Olympics

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