WeChat marketing connects to its own WeChat official account (including subscription account and service account) for content operation, and supports text, text, image, audio, video, template message and other article types. By creating a WeChat marketing task, you can push graphic messages, template messages, etc. to your WeChat followers.
Applicable to the following marketing scenarios: After a new product is launched, users are notified through WeChat.
WeChat Marketing Process
For more information about how to bind a WeChat official account, see Account Authorization.
(Optional) Manage WeChat followers by tag group and blacklist. For more information, see WeChat Marketing Followers Management.
The WeChat official account followers data on Quick Audience will be automatically synchronized once a day, and the new followers on that day will be displayed the next day.
Optional. You can limit the number of times that a WeChat message can be sent to the same user within a certain period of time. For more information, see Fatigue Control.
For more information about how to create a WeChat task, see Create WeChat Tasks-Image-text /Text /Image /Audio /Video and Create WeChat Tasks-Template Message.
NoteDue to the call limit of WeChat official account interface, the total daily send volume of all WeChat message types cannot be sent on the same day after reaching the limit of template message interface calls under the official account WeChat background [development> API permission].
After a WeChat marketing task is created, perform WeChat Marketing Task Management to view the execution status and delivery details of the task.
After WeChat is sent, perform WeChat Marketing Effect Analysis.