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DataWorks:Get started with the new Data Studio

Last Updated:Sep 24, 2026

Build user personas from website behavior data using DataWorks and MaxCompute. This tutorial covers Data Integration, Data Studio, and Operation Center.

Introduction

Analyze website user behavior to build personas based on geographic and social attributes. Schedule recurring analyses for fine-grained traffic operations.

Note

Before you begin, read Tutorial objectives and design for a workflow overview.

Data Studio

This tutorial requires the new Data Studio in DataWorks. To enable it:

  • When you create a workspace, select Use Data Studio (New Version).

  • To upgrade from an older version, click Upgrading at the top of the page.

  • After February 18, 2025, the new Data Studio is enabled by default for accounts that create their first workspace in these regions:

    China (Hangzhou), China (Shanghai), China (Beijing), China (Zhangjiakou), China (Ulanqab), China (Shenzhen), China (Chengdu), China (Hong Kong), Japan (Tokyo), Singapore, Malaysia (Kuala Lumpur), Indonesia (Jakarta), Thailand (Bangkok), Germany (Frankfurt), UK (London), US (Silicon Valley), US (Virginia)

Procedure

  1. Prepare the environment

    Create the MaxCompute project and DataWorks workspace, and configure the resource group network.

  2. Synchronize data

    Configure a sync task to import user information and website log data into MaxCompute, then query the data.

  3. Transform data

    Use a MaxCompute SQL node to transform user and access log data into user persona tables.

  4. Monitor data quality

    Set up quality rules on transformed tables to catch dirty data before it reaches downstream processes.

  5. Manage data

    View the resulting tables in Data Map and trace their relationships with data lineage.

  6. Consume data

    • Use the data analysis module to create a data visualization of the processed data to extract key information and identify business trends.

    • Expose processed data through a standardized API data service in DataService Studio.