AIPL flow analysis is used to analyze the conversion and loss of all types of users in the AIPL Model within a specified period of time, as shown in the following figure.
If a user transitions to the next AIPL status, it indicates that their brand loyalty increases; if the user's AIPL status reverses or loses, we can save them as a crowd to retain or awaken them.
No data in the analysis chart indicates that the current data is 0.
Procedure
You can use one of the following methods to go to the AIPL Flow Analysis page:
In the left-side navigation pane, choose User Insight > User Analysis > AIPL Flow Analysis. The AIPL Flow Analysis page appears, as shown in the preceding figure.
Choose Workspace> User Insight > Marketing Model > AIPL Model. On the Marketing Model page, find the AIPL model that you want to analyze and click AIPL Flow Analysis.
Select the AIPL model and date interval to be analyzed from the upper right corner, and the corresponding analysis chart will be displayed below.
NoteIf you go to the AIPL Flow Analysis page from the AIPL Model page, the corresponding AIPL model is selected by default.
The analysis result consists of two parts:
Number of Users
Displays the number of users in the four categories of awareness, interest, purchase, and loyalty at the end of the date interval, as well as the ring difference compared to the start date.
User conversion
User conversions are the number of user conversions from one type of user to another type of user. Move the mouse over the data bar and the corresponding number of users will be displayed.
The cognitive users in the following figure are used as an example. The number of user conversions is 1, which means that one of the cognitive users is converted into an interested, loyal, or purchasing user. In the following figure, 1 person is converted into interest.
The number of cognizant people on the start date is equal to the number of people who remain cognizant, plus the amount of user conversions that are cognizant (that is, the number of people who convert from cognizant to interest, loyalty, and purchase), plus the sum of the number of people who are cognizant lost.
Click the data bar to create the corresponding conversion user as an audience. As shown in the following figure, enter the name and description of the audience, specify whether to expose the audience to the public, select the group to which the audience belongs, and the associated sub-activity. For more information, see Marketing Campaign Documentation. Then, click OK.
User churn
Shows the churn of four types of users. The turnover is the number of users of the original user type that are not retained by the user type and are not converted to another user type.
User churn rate=churn quantity /quantity on start date * 100%.
Click the item to create the corresponding churn user as an audience. As shown in the following figure, enter the name and description of the audience, specify whether to expose the audience to the public, select the group to which the audience belongs and the associated sub-activity (For more information, see Marketing campaign documentation). Then, click OK.
