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Chat App Message Service:Channel management

Last Updated:Nov 10, 2025

The Channel management module provides a unified way to configure channels. These channels connect Chat App Message Service with third-party instant messaging platforms such as WhatsApp, Messenger, and Instagram. Creating and configuring channels lets you integrate the messaging capabilities of different platforms into your business systems. This integration supports cross-platform message automation, customer service, and marketing notifications.

What is a channel?

A channel is a configuration entity in Chat App Message Service that connects to external messaging platforms. Each channel logically represents a unique identity for sending and receiving messages, such as a WhatsApp phone number or a Facebook Page account.

Channel types and resource mapping

Each channel type must be bound to a specific resource on a third-party platform and must adhere to that platform's technical requirements.

Feature

WhatsApp

Viber

Messenger

Instagram

SMS

Email

Bound resource

WhatsApp Business number

Viber Business Account

Facebook Page account

Instagram Professional Account

Not required

Not required

Prerequisites

A registered WhatsApp Business Account (WABA)

None

A registered Facebook Business Manager account

An Instagram account associated with a Facebook Page

Completed the SenderID filing process for Short Message Service.

Completed the sending preparations for Direct Mail.

Channel lifecycle

The complete lifecycle of a channel, from creation to deletion, includes the following stages:

  1. Creation: Create a channel in the console and define its type and name. After creation, the channel is in the Unbound state.

  2. Binding: Complete the binding process with the third-party platform's business account to grant the channel permission to send messages.

  3. Maintenance: Monitor the channel status, view data reports, update configurations, or rebind the third-party platform's business account as needed.

  4. Deletion: Manually delete the channel, which is a permanent action.

Procedure

Prerequisites

Step 1: Create a channel

Important

The channel limit in Chat App applies across all channel types. The default limit is 100 channels. To increase this limit, contact your operations manager.

  1. Log on to the Chat App Message Service console.

  2. In the navigation pane on the left, choose Channel Management > Create Channel.

    Note

    If your account has service provider status, Channel Management is displayed as Customer Management in the navigation bar.

  3. In the Create Channel dialog box, select a channel type, and enter a custom channel name and description.

    image

    Note
    • The channel name can be up to 50 characters long.

    • The description can be up to 150 characters long.

  4. Click Confirm to create the channel.

Step 2: Configure the channel

  1. In the navigation pane on the left, choose Channel Management > Manage to open the channel configuration page.

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  2. On the channel action page, you can perform tasks such as viewing the channel data panel, registering or authorizing the account for the channel type, designing templates, sending messages, viewing daily reports, querying message records, and viewing the message list.

    Note

    The account registration, binding, and authorization procedures vary by channel type. For more information, see the specific documentation for each channel type.