Community Blog Why Is a Website's Loading Speed Important for SEO?

Why Is a Website's Loading Speed Important for SEO?

This article explains the importance of a website's loading speed for SEO.

By Alain Francois

Nowadays, many buyers, customers, and targets audiences are always online, leading to every business having a website. Unfortunately, digital consumers can also be quite impatient. Maintaining a rapidly loading website is an increasingly crucial factor for user experience and search engine optimization (SEO). As websites continue to evolve and become more complex and content-heavy, if your page load time is slow, it affects user experience, bounce rate, search performance, and revenue. Numerous factors affect page load speed, but there are a few actionable tweaks that can have a significant impact on reducing page load speed. Google considers page speed to be a crucial ranking factor that influences a website's position in organic search results. This article explains why a website's loading speed is important for SEO.

What Is Website Loading Speed?

Generally speaking, a website's page load time is the time it takes for someone to see the content after landing. Google has indicated that website speed (and page speed) is one of the signals used by its algorithm to rank pages. The faster the pages can be loaded means Google can crawl more at one time. Webpage loading speed is a crucial part of a website's usability. Web pages do not load all at once but piece by piece. Also, a website's speed varies from page to page, depending on each page's attributes, the browser, device, and Internet speed. Websites that load quickly perform better across a range of marketing and SEO metrics.

Webpage speed can be divided into some categories:

  • First Contentful Paint (FCP) is the time it takes for you to see the first piece of content on a webpage after you have landed. Typically, webpages load each element individually but not all at the same time.
  • DOMContent Loaded (DCL) is the time it takes for every bit of code on the top and bottom of a webpage to load, as the various parts of a webpage do not load all at once.
  • Largest Contentful Paint (LCP) marks the point in the page load timeline when the page's main content has likely loaded.

Google will penalize very slow websites (greater than 4-7 seconds for the page to become usable) because, at about three seconds, users start turning back to the SERPs to look for something else. Google's PageSpeed Insights (PSI) classifies the quality of user experiences into three buckets: Good, Needs Improvement, or Poor.


How to Improve Your Page Load Time

Nobody likes a slow website. Google uses the speed of your website as a ranking signal. If you want your website to appear in the Google search results, you need to optimize your page load time by following the recommendations below:

  • Optimize images and video because they increase the webpage load time and take up a significant portion of a page's overall size
  • Enable compression to reduce the size of your larger CSS, HTML, and JavaScript files
  • Leverage browser caching, so when a visitor comes back to your site, the browser does not have to reload the entire page
  • Use a Content Distribution Network (CDN) to have copies of your site stored at multiple, diverse, geographically distant data centers. Alibaba Cloud offers a CDN service.
  • Reduce redirects because your visitor faces additional time waiting for the HTTP request-response cycle to be completed

ShopAli Helps Optimize Websites

Alibaba Cloud offers an online store with a SaaS product called ShopAli that works as a visual eCommerce website builder. The solution is fully-responsive and mobile-friendly.


It has a 95%Google Score of with:

  • Global CDN Acceleration
  • Multilevel Cache
  • Static Content Compression
  • Lossless Image Compression


The ShopAli web hosting solution includes everything you need to make a website secure and fast:

  • Content Delivery Network
  • Web Application Firewall
  • SSL Certificate
  • Cloud Firewall
  • Alibaba Cloud DDoS protection


It is easy to use and possesses some of the features below:

  • A Drag and Drop Editor
  • Responsible Design
  • SEO-Friendly
  • Mobile-Ready
  • Sitemap to Generate Your Sitemap Automatically
  • TDK to Set up the Website Title, Description, and Keywords
  • WhatsApp Integration
  • FB Pixel Integration
  • Import Products from Different Platforms in One-Click
  • SEO Plugins (Breadcrumb Navigation, etc.)

It is also important to have the resources to help you build a good website. ShopAli offers some cloud resources with:

  • Cloud Servers and Database
  • 1000M BGP Bandwidth on Shared Hosting
  • 100G Storage Space/Unlimited Traffic


It is important to know how fast your website is. You can use Google's recommended link to do so. Some factors affect your website's page load speed. Some factors are within your control, but many require outside expertise. That is where ShopAli comes in! ShopAli has a well-trained team ready to solve any problems you come across, providing high-quality technical support and customer service.

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