Pre-registration of message templates is required to send SMS messages to the Chinese mainland. This topic provides an overview of the requirements and restrictions for message templates that are applicable for messages sent to the Chinese mainland. We strongly encourage customers to adhere to these specifications to ensure successful approval of the message templates.
A message template can contain a maximum of 500 characters, including variables. For more information, see Limitations.
Only simplified Chinese and English characters are supported.
Message templates shall clearly state the contents of the message.
Alibaba Cloud reserves the right to take legal action against any violations of applicable laws and regulations or any infringements on the legitimate rights and interests of other persons. By using SMS, you agree to abide by the specifications set forth, ensure business compliance, and send messages in compliance with the law.
In addition to the preceding content specifications, promotional message templates shall not contain content pertaining to the following subjects: insurance, real estate, education, training, games, cosmetics, medical treatment, clubs, bars, foot bath, examination assistance, trademark registration, decoration, construction materials, furniture, conferences and exhibitions, auto shows, housing exhibitions, auto sales, intellectual property rights, and investment invitation.