SMS Template Compliance Standards for Chinese Mainland - Short Message Service - Alibaba Cloud - Short Message Service

SMS messages sent to the Chinese mainland require pre-registered message templates. Review the following requirements and restrictions to ensure your templates pass the approval process.

Requirements

Item

Requirements

Format

A message template can contain a maximum of 500 characters, including variables. For more information, see Message sending rules.

Note

Only simplified Chinese and English characters are supported.

Content

Message templates must clearly state the actual content of the message.

Message templates must not contain financial information.
Message templates must not contain content related to the following subjects: pornography, gambling, drugs, party and government, legal rights protection, crowdfunding, charity fundraising, religion, superstition, stocks, studying abroad and immigration, interviews and recruitment, lottery, loans, overdue notices, credit limit raising, investment and financial services, prizewinning, lucky draws, lightning deals, external-link e-commerce platforms, counterfeits, plastic surgery, tobacco and alcohol, blind dating, violence, intimidation, furs, cashback deals, rebate deals, agent invoicing, information forbidden by carriers, proxy registration, agent certification, invitation to social media accounts or QQ and WeChat groups, personal information selling, carriers’ business, traffic marketing, information that violates the advertising law, empty package scalping, requests for positive reviews, store transfer, user acquisition, crowdsourcing, POS machines, and reward points redemption.

Important

Alibaba Cloud reserves the right to take legal action against violations of applicable laws and regulations or infringements on the legitimate rights and interests of others. By using SMS, you agree to abide by these specifications, ensure business compliance, and send messages in compliance with the law.

Other requirements

In addition to the preceding content requirements, promotional message templates must not contain content related to the following subjects: insurance, real estate, education, training, games, cosmetics, medical treatment, clubs, bars, foot bath, examination assistance, trademark registration, decoration, construction materials, furniture, conferences and exhibitions, auto shows, housing exhibitions, auto sales, intellectual property rights, and investment invitation.