This document is an introduction to Quick Tracking and technical integration and is not used as a sales basis. For specific products and technical services purchased by an enterprise, the commercial purchase contract shall prevail.
User insight mainly consists of four parts: user overview, report management, insight analysis, and individual drill-down.
It provides rich and flexible insight and analysis capabilities for existing users based on the tag capability. It can realize multi-dimensional and multi-form analysis methods for all users and segmented users, and meet the comprehensive understanding of users by business personnel.
User overview
Overview
Based on all private domain users, you can gain insight into the overall feature distribution and learn about salient features.
Operations
1. View user overview
1) In the [User Overview] section, you can view the cumulative access to user assets and the distribution of each application. The common tags and groups are provided on the right side. You can click the corresponding tag /group.
Report management
Overview
Provides a user insight list. The list displays all saved user insight reports. You can quickly view the report name, insight audience, creation time, and modification time. You can create, enter, or delete a report. You can filter data by report name or group name.
Operation instructions:
1. View the insight report
1) In the [Report Management] section, you can view the generated and saved insight reports. Click [Enter] to view the specific report content.
2. Delete an insight report
1) In the [Report Management] section, you can view the generated and saved insight reports. Click [Delete] to delete the report.
Insight analysis
Overview
Provides a visualization template. You can select an existing audience as the object of insight analysis. You can combine tags to view the distribution of the selected audience at each tag.
Characteristic distribution analysis
1) Click [Audience Feature Distribution] to enter the analysis module.
2) Select [Audience], configure [Tag], and click OK to submit the background computing task.
3) If some data are of large magnitude, the calculation will take some time. You can click [Refresh] at the top to query the latest calculation results as prompted.
4) Click [+ Contrast Audience] to add a contrast audience. You can compare and analyze the distribution of profiles of the two audiences at the same time. You can click to delete the comparison audience.
5) If you feel that some of the insightful labels are no longer needed, you can click to delete them.
6) Click [Save as Insight Report] in the upper right corner to save the current insight result. The saved report is added to the [Report Management] list.
Feature crossover analysis
1) Click [Cross Analysis of Audience Characteristics] to enter the analysis module.
2) Select [Audience], configure row variable labels and column scalar labels, and click OK to submit the background computing task.
3) If some data are of large magnitude, the calculation will take some time. You can click [Refresh] at the top to query the latest calculation results as prompted.
4) Click [+ Contrast Audience] to add a contrast audience. You can compare and analyze the distribution of profiles of the two audiences at the same time. You can click to delete the comparison audience.
5) Click [Save as Insight Report] in the upper right corner to save the current insight result. The saved report is added to the [Report Management] list.
Individual drill-down
For more information about the functions, see Individual Drill-down.