The template message component sends template messages by using the WeChat official account. You can flexibly replace keywords in the template content.
For example, the WeChat official account pushes offline activity messages to users in different cities, and replaces the address keyword in the message with a different address.
For more information about the WeChat official account template features and template configurations, see WeChat Official Documentation.
Whether it is a link starting from the behavior event component or the target audience component, the user entering the template message component will match the OpenID provided by all data sources through its QAID, and will only obtain the OpenID corresponding to the AppID of the current WeChat official account.
Your WeChat official account followers data is automatically returned to the computing source of this workspace, and then imported to the analysis source. The data table alias of the generated user tag table is the corresponding WeChat official account. You can filter out audience by using methods such as tag filtering for the template message component.
For more information about how to bind a WeChat official account, see Account Authorization.
For more information about how to limit the number of times that a WeChat message can be sent to a user within a certain period of time and the duration of the Do-Not-Disturb feature, see Fatigue Control.
To configure a universal filter, perform the following steps:
Click the Template Message widget and configure it in the panel that appears on the right, as shown in the following figure.

Item
Example value
Step Name
Enter a step name.
WeChat official accounts
Select the WeChat public number to use.
You can only send messages to followers of the selected WeChat official account. Even if you can obtain the OpenID of a non-follower, you cannot send messages to non-followers.
Template message
From the drop-down list, select a template that has been configured in the WeChat public account background. When you move the mouse over the template, an example of the effect of the template will be displayed. Then set the keywords according to the selected template:
Enter the keyword you want to replace in this article box.
You can insert variables to send different content to different users. For more information, see WeChat Message Component.
On the right, select the color to highlight the keyword.
Notice the effect shown in the content preview on the right.
Details Jump
Specify whether to jump to the specified H5 page or WeChat applet after the user clicks the "View Details" button attached to the template message:
No jump.
H5 Page: Enter an H5 page link. The link supports HTTP or HTTPS.
Jump to Mini Program: You need to enter the AppID of the WeChat mini program and the specific page path to jump to.
To send a test, click Sending Test. In the Send Test dialog box that appears, enter the OpenID of the received micro-signal. If the content contains a variable, enter the value of the variable and click OK.
The system will send a test WeChat message, please check it carefully.

Click OK.