Marketing Reach - Template Message Component
Send template messages through WeChat Official Accounts with customizable keyword replacement.
For example, you can push offline event messages to users in different cities by replacing the address keyword with city-specific addresses.
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For details about template message features and configuration, see the official WeChat documentation.
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For journeys starting with the Behavior Event or Target Audience component, users entering the Template Message component are matched by QAID. The system looks up a matching OpenID across all data sources, but retrieves only the OpenID corresponding to the current WeChat Official Account's AppID.
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Follower data from your WeChat Official Account is automatically sent to the workspace computing source and imported into the analysis source. The generated user tag table uses the WeChat Official Account name as its alias. You can filter these users into audience groups for the Template Message component through Tag Filtering or other methods.
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To attach a WeChat Official Account, see Account Authorization.
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To limit WeChat message frequency per user and configure do-not-disturb periods, see Fatigue Control.
Configuration steps:
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Click the Template Message component and configure it in the panel that appears on the right, as shown in the following figure.
Parameter
Description
Step name
Enter a name for the step.
WeChat Official Account
Select the WeChat Official Account to use.
Only followers of the selected account can receive messages, even if non-follower OpenIDs are available.
Template Message
Select a template configured in the WeChat Official Account admin console. Hover over the template to preview it. Then, set the keywords for the selected template:
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In the text box, enter the content that will replace the keyword.
You can insert variables to send personalized content to each user. For instructions on how to insert variables, see WeChat Offical Account Message Component.
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On the right, select the color to highlight the keyword.
Check the preview on the right to see how the content will appear.
Details redirect
Configure a redirect for when a user taps the view details button in the message. You can redirect to an H5 page or a WeChat mini program:
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Redirect to an H5 page: Enter the URL of the H5 page. The URL must use the http or https protocol. Redirect to a mini program: Enter the AppID of the WeChat mini program and the path to the specific page. Both options support inserting variables.
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For triggers from an audience group or target object, you can insert Tag variables.
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For triggers from a historical event or behavior event, you can insert Event Property and Tag variables.
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To send a test message, click Test Send. In the dialog box that appears, enter the OpenID of the WeChat account that will receive the test. If the message contains variables, enter test values for them. Then, click OK.
The system sends a test WeChat message. Check your WeChat account to confirm that you have received the message.
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Click OK to complete the configuration.