The WeChat message component sends text, images, image-text, audio, video messages, and mini programs through WeChat public accounts. It is often used to push promotional messages and notifications.
Regardless of whether the link starts from the behavioral event component or the target audience component, users who enter the WeChat message component will use their QAID to match the OpenID provided by all data sources, and will only obtain the OpenID corresponding to the AppID of the current WeChat official account.
Your WeChat official account followers data is automatically returned to the computing source of this workspace, and then imported to the analysis source. The data table alias of the generated user tag table is the corresponding WeChat official account. You can filter out audience by using methods such as tag filtering for the WeChat message component.
For more information about how to bind a WeChat official account, see Account Authorization.
If you need to send a small program, the small program must be bound to the WeChat official account that sends the message and has been published. Small games are not supported for the time being.
For more information about how to limit the number of times that a WeChat message can be sent to the same user within a certain period of time and the period of time during which the message can be sent to the same user. For more information, see Fatigue Control.
To configure a universal filter, perform the following steps:
Click the WeChat message component and configure it in the panel that appears on the right, as shown in the following figure.
Item
Example value
Step Name
Enter a step name.
WeChat official accounts
Select the WeChat official account to use.
You can only send messages to followers of the selected WeChat official account. Even if you can obtain the OpenID of a non-follower, you cannot send messages to non-followers.
WeChat Reply
Edit the content of a WeChat message. A message can contain only one piece of text, image-text, image, audio, video, or mini program. The content preview appears on the right side of the page. Pay attention to the preview effect.
Only the text type allows you to insert variables to different users.
Click the
icon at the location where you want to insert a variable. In the dialog box that appears, configure the variable. For links starting from the Target audience component: Select a user label as the variable value, as shown in the following figure.
For links starting from the behavior event component: Select an event attribute that corresponds to the event report as the variable value, as shown in the following figure.
If the following conditions are met, you can also select a user tag as the variable value. The user reported by the event will use its QAID to match the tag value provided by all data sources:
NoteIf the first component is a behavioral event component, if you need to use tags as variable values, you need to purchase a Tablestore instance and activate the feature first. Contact the Alibaba Cloud sales manager. The Tablestore instance can be shared with the Tablestore instance in Tablestore Authorization Configuration.
Enter the variable name.
Specifies whether to send no content or a default value that you specify at the variable if the property /tag is empty.
For example, the content is "WeChat text test ${name}" as configured in the preceding figure. If the nickname of the member reported in the corresponding event of a user is Zhang San, it will be sent as "WeChat text test Zhang San"; If the nickname of the member is not reported in the event, it will be sent as "WeChat text test".
Click Insert to complete the settings.
You can use one of the following methods to edit mini programs:
Click Add Mini Program as shown in the following figure.
In the dialog box that appears, enter the AppID of the mini program, the path to the landing page of the mini program, and the name of the message title. You can specify parameters such as index?foo=bar. You can insert variables. For more information about how to configure variables, see Text. Click OK.
Click Image Material of the mini program and select an image from the Material Library.
As shown in the following figure, move the pointer over the mini program and the Edit and Delete buttons appear. Move the pointer over the image of the mini program and the Change and Delete buttons appear.
To send a test, click Send Test. In the Send Test dialog box that appears, enter the OpenID of the received micro-signal. If the content contains a variable, enter the value of the variable and click OK.
The system will send a test WeChat message, please check it carefully.
Click OK.