The SMS component sends text messages through the Alibaba Cloud SMS Platform or a third-party SMS platform, including promotional messages and SMS notifications.
Promotional SMS: supports inserting several short links. Applicable to new product promotion, membership care, birthday wishes, product promotion, event invitation and other application scenarios.
Third-party promotional text messages support the insertion of several variables and short links with short parameters.
In general, Alibaba Cloud promotional SMS does not support inserting variables and short links with short parameters.
SMS notification: supports inserting several variables or short links, and supports each short link with a short parameter. Applies to coupon usage notifications, fixed holiday marketing campaign notifications, etc.
Description:
Variable: used to send different content for different users, which can be the user's label information. For example, if you insert the variable ${name} and specify its value as the user's name, the user's name will be displayed in the corresponding position of the variable when sending an SMS message.
Short link: referred to as short links, is the original long URL compressed into a short URL, can be reserved for SMS more content space.
Short parameter: A short parameter is generated based on the user's mobile phone number. After the short parameter is spliced into the short link, the user's short link click data can be collected. Data collected by Alibaba Cloud SMS will be returned to the Alibaba Cloud SMS platform, and data collected by third-party SMS will be returned to Quick Audience. In essence, the short parameter is also a variable.
The following table lists the support for variables, short links, and short parameters on different SMS platforms. Y indicates that a metric is supported. N indicates that a metric is not supported.
Promotional Message | Notification | |||
Alibaba Cloud SMS | Third-party SMS platform | Alibaba Cloud SMS | Third-party SMS platform | |
Variable | Common customers: N | Y | Y | Y |
Short Link | Y | Y | Y | Y |
Short parameter | Common customers: N | Y | Y | Y |
In order to make automated marketing smoothly, promotional SMS and SMS notification must use the approved SMS signature and template. The content in the template becomes the content of the SMS and cannot be modified. For more information about how to create a signature and a template, see SMS Signature Management and Create Text SMS Templates.
Regardless of whether the link starts from the behavioral event component or the target audience component, users who enter the text message component will use their QAID to match the mobile phone numbers provided by all data sources.
The SMS interface is configured by the administrator of the organization. For more information about how to configure an SMS interface, see Configure Alibaba Cloud SMS API. For more information about how to configure a third-party SMS interface, see Create Third-party SMS Platform API. The third-party SMS interface must be developed based on the Third-party SMS Platform API Specifications.
You can limit the number of times you send text messages to the same user within a certain period of time (excluding the number of text message notifications) and the Do-Not-Disturb period. For more information, see Fatigue Control.
Procedure
Click the Text SMS widget and configure it in the panel that appears on the right, as shown in the following figure.
Item
Example value
Step Name
Enter a step name.
SMS Platform
Select Alibaba Cloud SMS Platform or a third-party SMS platform that has an interface configured.
Message Type
Select Promotional SMS or SMS Notification.
Signature
Select the approved signature from the drop-down list. The signature will be sent to the user along with the text message.
You can also click Create SMS Signature from the drop-down list to go to the SMS Signature Management page.
Message template
Select the approved template from the drop-down list. The template content will be sent as the content.
You can also click New Template from the drop-down list to go to the Text SMS Templates page.
If the template contains variables, set the value method of the variable:
For links starting from the Target audience component: Select a user label as the variable value.
For a link that starts from a behavior event component: Select an event attribute that corresponds to the event report as the variable value.
If the following conditions are met, you can also select a user tag as the variable value. The user reported by the event will use its QAID to match the tag value provided by all data sources:
NoteIf the first component is a behavioral event component, if you need to use tags as variable values, you need to purchase a Tablestore instance and activate the feature first. Contact the Alibaba Cloud sales manager. The Tablestore instance can be shared with the Tablestore instance in Tablestore Authorization Configuration.
Then set whether the content is not sent at the variable when the label /attribute is empty, or the default content that you specify is sent.
For example, according to the configuration in the above figure, if both variables can obtain values from the label, the content is sent as follows: "Hello Zhang San, today is October 1, your birthday..."; If both variables cannot obtain values from the label, the content is sent as "Hello member, today is your birthday...".
If the short link in the template contains a short parameter, such as "sp_1461" in the preceding figure, you do not need to specify the value of the short parameter. When sending a short message, the corresponding short parameter will be generated according to each mobile phone number and spliced after the short link.
If you want to send a test, click Test Send. In the dialog box that appears, enter the test phone number. If the content contains variables, enter the test variable value and click OK.
The system will send a test text message, please check it carefully.
Click OK.