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    Quick Audience:Marketing Backflow Events

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    Quick Audience:Marketing Backflow Events

    Last Updated:Oct 17, 2025

    This topic describes the marketing return events that reach users through automated marketing.

    User insight-> user 360. you can view the details. for more information, see user 360.

    First, behavior type: Yu Yang Chaoxin

    Behavior attribute (name)

    Property Value

    Type

    SMS Type

    1. Text SMS

    2. Digital Message

    3. Card Message

    Value

    Message types

    1. Promotional Message

    2. Text Message Notifications

    Value

    Signature

    Take the actual value

    Text

    SMS templates

    Take the actual value

    Text

    Smart Timing

    1. Yes

    2. No

    Numerical

    Send Results

    1. WAITING: To be sent

    2. SENDING: The service is being sent.

    3. SUCCESS

    4. FAILURE

    5. OPEN: Open

    Numerical

    receipt: open

    1. Yes

    2. No

    Numerical

    2. Behavior type: SMS

    Behavior attribute (name)

    Attribute value

    Type

    Message Type

    1. Promotional Message

    2. Notification SMS

    3. Digital Message

    Value

    SMS Platform

    Take the actual value

    Text

    SMS Signature

    Take the actual value

    Text

    Send Results

    1. Success

    2. Failed

    Numerical

    3. Behavior type: email

    Behavior attribute (name)

    Property Value

    Type

    The sender address.

    Take the actual value

    Text

    Address Type

    1. Random address

    2. The sender address.

    Value

    Email templates

    Take the actual value

    Text

    Bill attribution

    Take the actual value

    Text

    Send Results

    1. WAITING: To be sent

    2. SENDING: The service is being sent.

    3. SUCCESS

    4. FAILURE

    Numerical

    receipt: open

    1. Yes

    2. No

    Numerical

    4. Behavior type: WeChat

    Behavior attribute (name)

    Property Value

    Type

    WeChat Type

    1. Public Number Group Messages

    2. Public Number Template Message

    3. Public Number Subscription Notice

    4. Subscription notification for mini programs

    Numerical

    Send Template

    Take the actual value

    Send Results

    1. WAITING: To be sent

    2. SENDING: The service is being sent.

    3. DELAY: delayed

    4. SEND_FAILURE: The message failed to be sent.

    5. SEND_SUCCESS: A receipt is pending.

    6. SUCCESS

    7. FAILURE

    8. RECEIVE: delivery

    9. DISPLAY

    10. OPEN: Open

    11. IGNORE: ignores

    12. LIKE: likes

    13. COMMENT

    14. ALL: likes + comments

    Numerical

    V. Behavior Type: Enterprise WeChat

    Behavior attribute (name)

    Property Value

    Type

    Enterprise micro type

    1. Enterprise micro-group

    2. Enterprise micro circle of friends

    Numerical

    Enterprise Employee

    Enterprise Employee ID

    Text

    End Time

    Take the actual value

    Time

    Sending Result

    1. Sent

    2. Failed

    Value

    Send Content

    Take the material ID and content

    Multi-value

    Receipt Result

    1. Sent

    2. Not sent

    3. Failed to send (only for enterprise micro-group sending)

    6. Behavior type: Webhook

    Behavior attribute (name)

    Property Value

    Type

    Webhook Name

    Take the actual value

    Text

    Webhook ID

    Take the actual value

    Text

    ID Source

    Take the actual value

    Text

    Send ID

    Take the actual value of the ID

    Text

    Send ID Type

    Take the actual value

    Text

    Sending Result

    1. Sent

    2. Failed

    3. In progress

    Numerical

    Receipt: status code

    Status code

    Text

    7. Behavior type: Custom component

    Behavior attribute (name)

    Property Value

    Type

    Custom Component Name

    Take the actual value

    Text

    Receipt: status code

    Status code

    Text

    8. Behavior type: common to all behavior types

    Behavior attribute (name)

    Property Value

    Type

    Behavior time

    Behavior occurrence time

    Time

    User ID

    Touch User ID

    Text

    Crowd Name

    The name of the group to which the user belongs at the time of touch

    Text

    Entity Name

    The entity name associated with the user at the time of the touch

    Text

    Entity Type

    The entity type associated with the user at the time of the touch (the value is the same as the system entity definition)

    Numerical

    Associated child activity name

    Associate related fields in sub-activities when creating user marketing tasks and MA canvas tasks

    Text

    Associated sub-activity code

    Text

    Associate child activity start time

    Time

    Associated sub-activity end time

    Time

    SF Campaign name associated with the child activity

    Text

    SF Campaign ID of associated child activities

    Text

    Task Type

    1. User Marketing Single Task

    2. MA Canvas Quest (Crowd)

    3. MA Canvas Task (Event)

    Numerical

    Task ID

    User Marketing Single Task or MA Canvas Task ID

    Text

    Task Name

    User Marketing Single Task or MA Canvas Task Name

    Text

    Task directory ID

    The ID of the parent directory to which the user marketing single task or MA canvas task belongs.

    Text

    Task directory name

    The name of the parent directory to which the user marketing single task or MA canvas task belongs.

    Text

    Step Name

    The name of the MA canvas step to which the behavior belongs

    (Canvas tasks only, otherwise empty)

    Text