Behavior analysis shows when, where, and what actions users perform in your app, through which channels, and for how long. Use it to identify behavior patterns, access paths, and usage characteristics.
To view behavior analysis data:
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Log on to the console, choose Products and Services > mPaaS, and select an application.
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In the left navigation pane, go to Mobile Analysis Service > Basic analysis > Behavior analysis.
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At the top of the page, select the platform, app version, channel, and date.
The page displays the following metrics:
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Hover over the question mark (
) in the upper-right corner of a metric to view its description and calculation rule. -
Statistics are based on historical daily summaries. The database records these daily summaries for all statistical items. Current-day data is not included.
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Metric calculation details: Basic metric calculation rules.
User activity analysis
Active time is calculated by subtracting background duration from the log reporting time in the system field. The day is divided into two-hour intervals starting from 00:00 (for example, 2:00 AM to 4:00 AM). Each user's active time is assigned to the interval when they start using the app.
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Daily active duration: Average daily time per user. Calculated as total usage duration divided by unique device count (UV).
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Times/day·person (times): Average daily app launches per user. Calculated as total launches (PV) divided by unique users (UV).
Top 5 popular pages
Lists the five most visited pages. Click a page name to view its detailed analysis.
Channel distribution
Displays the top three download channels based on activation instrumentation. Multiple downloads by the same user from the same channel count as one.
Example: If User A downloads once from channel C1 and twice from C2, the system counts one download per channel.
To track Android channel distribution, generate and upload separate channel packages to each app marketplace. Each package contains a channel identifier that the client reports to the server automatically. Configure channel packages using the channel ID settings in Based on the mPaaS framework.
Startup speed
Shows the average startup time (in seconds) for first and subsequent launches.
First launch is the initial start after installation. Subsequent launches are all starts after that.
Page traffic
Shows traffic sources and destinations for the current page. Based on the pid and refer fields, it calculates the access sources for the page, the proportion of traffic from each source, the destination pages that users navigate to, and the proportion of traffic to each destination.
Use the dropdown list in the upper-right corner to switch pages. The list contains pages configured on the Page Analysis > Page Configuration page.
User distribution by region
Categorizes users by region based on activation instrumentation, displaying the top five regions by unique user percentage.
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China map: unique user percentage by province.
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World map: unique user percentage by country.