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Mobile Platform as a Service:Mobile Analysis Service

Last Updated:Jun 10, 2026

Mobile apps surface no visibility into crashes, slow screens, or abandoned flows without instrumentation. Mobile Analysis Service (MAS) collects performance, stability, and behavioral data from your iOS and Android apps, and presents it in dashboards your team can act on immediately.

What MAS does

MAS covers three core areas:

  • Performance monitoring — tracks app launch time, page load duration, network request latency, and ANR (Android Not Responding) rates across device models and OS versions

  • Crash analysis — captures crash and exception details with stack traces, grouped by root cause so you can prioritize the issues affecting the most users

  • Custom event tracking — records user interactions and funnel steps you define, enabling analysis of feature usage, conversion rates, DAU (Daily Active Users), MAU (Monthly Active Users), and retention

Key metrics

MAS surfaces the following data out of the box after SDK integration:

Category

Metrics

Stability

Crash-free session rate, crash-free user rate, ANR rate

Performance

App launch time, page render duration, network request success rate and latency

User behavior

DAU, MAU, session length, user retention, funnel conversion rate

Custom events

Any in-app action you instrument with the MAS SDK

How it works

  1. Integrate the MAS SDK into your iOS or Android app.

  2. The SDK collects performance samples and event data on-device.

  3. Data is uploaded to MAS and processed in real time.

  4. View dashboards, set alerts, and query custom event data in the MAS console.

Who uses MAS

Role

What they get

Mobile developers

Crash details and stack traces to reproduce and fix issues faster

QA engineers

Performance baselines and regression detection across device models

Product managers

Feature usage data, funnel analysis, and retention trends to guide roadmap decisions

Operations teams

Real-time monitoring and alerting during app releases and promotional campaigns

Why MAS over general-purpose analytics

MAS is built on the same instrumentation stack that powers the Alipay app across hundreds of millions of users and a wide range of devices and network conditions. It has three advantages over general-purpose web analytics tools:

  • Mobile-native data model — captures mobile-specific signals such as device model, OS version, network type, and battery state that web analytics tools do not collect

  • Multi-terminal support — covers iOS, Android, and H5 (hybrid pages within mPaaS mini apps) from a single SDK and console

  • Deep mPaaS integration — correlates analytics data with mPaaS performance data, hotfix deployments, and remote configuration changes so you can trace cause and effect

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