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    Mobile Platform as a Service:Create a funnel

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    Mobile Platform as a Service:Create a funnel

    Last Updated:Jan 27, 2026

    Funnel models analyze conversion and churn in a multi-step process. They help you identify where users drop off and why. You can then improve conversion rates through product optimizations or operational activities.

    This topic describes how to create a funnel, add steps, and configure the time window and dimensions for data calculation.

    Prerequisites

    Funnel analysis uses a funnel chart to show user progression and drop-off rates across a series of events in a specific flow. Before creating a funnel, you must configure the events associated with it. For more information, see Configure events.

    About this task

    • Funnel analysis calculates the conversion rate between steps. When you create a funnel, you must configure at least two steps. Each step consists of an event and one or more filter conditions.

    • Funnel data is displayed on the next day (T+1).

    Procedure

    Log on to the mPaaS console and follow these steps:

    1. In the navigation pane on the left, choose Mobile Analysis Service > Custom Analysis > Funnel Analysis.

    2. In the upper-right corner of the page, click the Create a Funnel button and configure the following parameters:

      • Funnel Name: Required. Enter a name for the funnel.

      • Funnel Description: Optional. Enter a description for the funnel.

      • Time Window: Required. Select the maximum time allowed to complete all steps in the funnel.

        Note

        A conversion is successful if a user triggers the first step and then completes all subsequent steps within the specified time window.

      • Calculation Dimension: Required. Select User ID or Device ID.

        Note

        This dimension is used to calculate statistics and deduplicate data.

      • Step 1: Required. Select the event for Step 1 from the list of configured events and add trigger conditions.

      • Step 2: Required. Select the event for Step 2 from the list of configured events and add trigger conditions.

        Note

        To associate more steps, click Add Step and select events for Step 3 and subsequent steps from the list of configured events.

    3. Click Submit to create the funnel.

    The funnel data is displayed on the next day (T+1). On the Funnel Analysis page, click Details in the Actions column to view the funnel chart and the conversion rate line chart.