Dataphin:Create behavior statistics tag

Dataphin tags enable the configuration of statistical rules based on behavioral relationships through visualization, using the statistical results of behavior attributes as tag values. For instance, creating a consumer order amount in the last 7 days tag based on ordering behavior. This topic will guide you on how to create a behavior statistics tag.

Prerequisites

Before creating a behavior statistics tag, you must first establish the corresponding behavior relationship. For more information, see add behavior relationship.

Procedure

1. On the Dataphin home page, select Tag > Tag Workbench from the top menu bar.

2. Select Project in the top menu bar.

3. In the left-side navigation pane, select Tag Processing > Offline Tag .

4. On the Offline Tag page, click the Project Tags tab. Under the Project Tags tab, click Add Tag .

5. In the Add Offline Tag dialog box, click Behavior Statistics Tag .

6. In step 1 of the new behavior statistics tag configuration, configure the Basic Information for Business Attribute and Technical Attribute .

   • Business Attribute

     Parameter	Description
     Tag Name	Enter the tag name. Chinese, English, numbers, and underscores (_) are allowed, within 64 characters.
     Entity-Entity ID	Select the entity-entity ID to be defined according to business needs.
     Tag Type	Tag types are classified according to processing methods. Attribute Tag: Used to describe objective facts, it is the most basic and common tag for describing entity profiles, such as gender and name tags. Statistics Tag: Generated by calculating based on entity behavior or basic attributes according to business needs, such as the purchase amount tag for the last 7 days. Prediction Tag: Predicts entity characteristics or behaviors based on algorithm models, such as predicting the user's resident province tag. Combination Tag: Generated by setting specific rules for combined processing of tags, such as consumer stratification tags.
     Timeliness	Timeliness describes the update frequency of tags as they change over time, divided into dynamic and static tags. Static Tag: Generally describes the inherent characteristics of an entity, usually not changing over time, such as gender and name tags. Dynamic Tag: Needs to be dynamically updated over time to ensure tag validity, such as the order amount tag for the last 7 days.
     Tag Owner	Select the owner of the offline tag.
     Tag Description	Enter a brief description of the tag, within 1000 characters.

   • Technical Attribute

     Parameter	Description
     Tag Code	The tag code is a globally unique identifier. For example, when there are tags with the same name in the service, it can help you locate the specific tag. It must start with a lowercase letter, allowing lowercase English letters, numbers, and underscores (_), within 64 characters.
     Tag Update Method	Supports Periodic Update and Manual Update. Periodic Update: Automatically updates the tag at certain time intervals. Manual Update: Updates the tag through manual operation.
     Value Range	Supports Numerical Interval or Not Set. The numerical interval supports Greater Than, Greater Than Or Equal To, and Less Than, Less Than Or Equal To value ranges.

7. Click Next .

8. In step 2 of the new behavior statistics tag configuration, configure Processing Logic .

   Parameter	Description
   Version Number	Enter your tag version number name, default is V1. Allows letters, numbers, underscores (_), hyphens (-), half-width periods (.), within 64 characters.
   Behavior Relationship	Select the behavior relationship you need to process. For creating behavior relationships, see add behavior relationship. Note If you created a behavior relationship before using Dataphin V3.12, please complete the operation and maintenance configuration of the behavior relationship first.
   Behavior Time	Supports Specific Time Period, Dynamic Time Period (last N days), and Based On Calendar. Specific Time Period: A time period from one day to another (accurate to the second). Dynamic Time Period: Supports selecting Recent, This Year, This Month, and This Week. Recent: You can select 7 days, 30 days, 90 days, 180 days, and Custom. When selecting custom, you also need to enter a positive integer day within 7305 (20 years). This Year: After selecting this year, the default time period is January 1st 00:00:00 to December 31st 23:59:59 of this year, for example, 2025-01-01 00:00:00 to 2025-12-31 23:59:59. This Month: After selecting this month, the default time period is the first day 00:00:00 to the last day 23:59:59 of this month of this year, for example, 2025-01-01 00:00:00 to 2025-01-31 23:59:59. This Week: After selecting this week, the default time period is Monday 00:00:00 to Sunday 23:59:59 of this week of this month of this year, for example, 2025-01-06 00:00:00 to 2025-01-12 23:59:59. Based On Calendar: Based on the calendar for Recent 7 days, 30 days, 90 days, 180 days, and Custom. The default is the regular calendar, supporting switching to other already created calendars. Click Switch Calendar. In the switch calendar dialog box, configure the calendar and filter dates. Select Calendar: The default is Regular Calendar, supporting switching to other already created calendars. Filter Dates: Different calendars support different filter dates. Regular Calendar: Supports filtering by Month, Week, Date. Conditions include Belong or Not Belong. Custom Calendar supports filtering by Date Type or Tag. Date Type: Includes Workday and Holiday. Tag: Includes Include All, Include One, Not Include. Note You can click Remember Calendar to set the default selection to this calendar when creating new Behavior Preference or Behavior Statistics tags. Click Confirm to complete the calendar switch.
   Statistics Object	Select the statistics object for the tag. Supports selecting the behavior attribute of the object, behavior object attribute, behavior object tag, behavior entity attribute, behavior entity tag.
   Statistics Method	The statistics method supports different methods based on the data type of the statistics object. Includes Count, Sum, Average, Maximum, Minimum, Count Distinct.
   Filter Condition	Click +add Filter Condition to filter conditions. Supports using Behavior Attribute, Behavior Object Attribute, Behavior Object Tag, Behavior Entity Attribute, Behavior Entity Tag as conditions for filtering. When adding multiple filter conditions, supports Or and And operations. Different tag value types support different conditions, please refer to the actual interface display. Note The filter condition of the behavior preference tag can support filtering based on the calendar for behavior time. The configured lookup table condition configuration values support the following filter conditions. Details are as follows: Single Selection: Equal to, not equal to, greater than or equal to, greater than, less than or equal to, less than. Multiple Selection: In range, not in range. No Selection: Is empty, is not empty. Manual Input: Fuzzy match, fuzzy not match.

9. Click Submit to complete the creation of the offline tag.

   After creating the offline tag, to use it normally, you must also publish it. Once published, project members can utilize the tag for further processing or audience group selection.

   1. In the offline tag list, click the operation column button to publish the tag.

   2. In the Publish Tag dialog box, select the tag version you want to publish.

      Note

      Before publishing, you can click View Version Comparison to examine the information and differences between each version, aiding in verification and confirmation before publishing.

   3. Click Confirm to finish the offline tag publishing process.

What to do next

After you have created and published the behavior statistics tag, you can list the tag in the corresponding market for management and use it for subsequent tag development. For more information, see manage tags.