This topic describes how to manage audience groups in Audience Management. Audience Management is a systematic approach to identifying, classifying, analyzing, and managing target audiences. This helps you deliver tailored services and marketing campaigns, improve user experience and satisfaction, and ultimately achieve your business goals.
Prerequisites
Alibaba Cloud account registration and enterprise identity verification have been completed.
Chat App Message Service has been activated.
Create an audience group
In the Chat App Message Service console, go to Intelligent Marketing > Audience Management > Group Management. Then, click Create Group.
In the dialog box, enter a group name. You can then optionally add contacts to the group.
Adding Method
Procedure
Import from File
Click Download the template and enter your contact information.
Click Choose File to upload the completed template.
Add Manually
Select the contact's country or region.
Enter the contact's phone number. For example: 1301111****.
Enter the contact's name.
Click OK.
Rename an audience group
In the Chat App Message Service console, go to Intelligent Marketing > Audience Management > Group Management. Find the audience group you want to rename and click the Edit
icon in the Actions column.In the Rename audience group dialog box, enter a new group name, and click OK.
Delete an audience group
In the Chat App Message Service console, go to Intelligent Marketing > Audience Management > Group Management. Find the audience group you want to delete and click the Delete
icon in the Actions column.In the confirmation dialog box, click OK.
ImportantDeleting an audience group affects any associated marketing campaigns or flows. Proceed with caution.
Remove contacts from an audience group
In the Chat App Message Service console, go to Intelligent Marketing > Audience Management > Group Management. Click the target group.
Find the contact you want to remove and click Remove in the Actions column.
In the confirmation dialog box, click OK.
Related topics
To learn how to manage all your contacts, see Contact management.