How is Chat App Message Service billed - Chat App Message Service

Chat App Message Service supports two billing modes: resource plan and pay-as-you-go. This topic describes the billing rules, pricing standards, and billing examples of each service to help you understand the composition of service fees and plan your budget.

1. Billing modes

Chat App Message Service provides two billing modes:

Pay-as-you-go: You are billed based on the actual usage (contact your account manager to activate this billing mode).
Resource plan: You purchase a resource plan in advance. When you use the service, points in the resource plan are deducted first.

Important

If you purchase a resource plan, points in the resource plan are deducted first when you use the service. You must purchase another resource plan after the current one is used up. To use the pay-as-you-go billing mode, contact your account manager for details.
Resource plans cannot be used when your account has overdue payments. The remaining points of a used resource plan cannot be refunded or extended.
The validity period of a resource plan is 12 months. Use the resource plan within its validity period. The resource plan expires after the validity period ends. Unused points cannot be deducted after the validity period expires.

2. Resource plans

You can use Chat App Message Service to send messages only after you purchase a resource plan. Purchase a resource plan based on your actual needs.

The fees of Chat App Message Service mainly consist of two parts: Chat App Message Service fees and WhatsApp message fees.

Note

Messenger messages, Instagram messages, Telegram messages, and LINE messages are currently free of message fees and Chat App Message Service platform service fees. Starting from September 1, 2026, platform service fees will be charged. For more information, see [April 22, 2026] Pricing change for Chat App free channels.
SMS messages and email messages are currently free of the Chat App Message Service platform service fee. To view message fee details, go to the console of the corresponding product.
If billing changes, we will announce them in advance. Please stay tuned.

Chat App Message Service fee

The Chat App Message Service fee does not vary by country or region. 50 points are deducted for each message or conversation (service conversations only).

WhatsApp message fee

Different numbers of points are deducted based on the country or region and the message type (1 point = USD 0.0001).

The unit price of marketing messages is higher than that of other message types. Plan your budget based on your business scenarios.

Applicable scope and deduction rules of resource plans

Chat App Message Service currently provides two types of resource plans: Chat App resource plan and Chat App service fee resource plan. The Chat App resource plan can be used to deduct message fees and platform service fees generated by the WhatsApp channel, as well as service fees generated by Messenger, Instagram, Telegram, LINE, and other channels. The Chat App service fee resource plan can be used to deduct only service fees generated by WhatsApp, Messenger, Instagram, Telegram, LINE, and other channels, and cannot be used to deduct message fees.

Both resource plans can be purchased at the same time. When you hold both plans, the platform service fee is deducted from the Chat App service fee resource plan first. After the balance of the Chat App service fee resource plan is used up, the Chat App resource plan is automatically used to deduct platform service fees.

Note

Messenger, Instagram, Telegram, and LINE currently have no message fees.

Billing examples of resource plans

Resource plan billing: When a merchant sends a marketing message to a user in Malaysia, the price of marketing messages in Malaysia is 860 points/message, and the Chat App Message Service platform service fee is 50 points/message. Total deducted points: 860 + 50 = 910 points.

Points details table

Note

For the mapping between countries/regions and continents, see WhatsApp calling codes.
In the table, "-" indicates that the country or region does not support the message type.

Message receiving country (or region)	Message type
Message receiving country (or region)	Marketing message (points/message)	Marketing Messages Lite (MML) (points/message)	Utility message (points/message)	Authentication message ( points/message)	Authentication-international message (points/message)	Service conversation (points/message)
Argentina	618	618	260	260	-	286
Bangladesh	732	732	37	37	960	41
Brazil	625	625	68	68	-	75
Chile	889	889	200	200	-	220
Colombia	125	125	8	8	-	9
Egypt	644	644	36	36	650	40
France	859	859	300	300	-	330
Germany	1365	1365	550	550	-	605
Hong Kong (China)	732	732	260	260	-	286
Hungary	860	860	350	350	-	385
India	118	118	14	14	304	16
Indonesia	411	411	250	250	1360	275
Iraq	341	341	79	79	1280	87
Israel	353	353	53	53	-	59
Italy	795	795	300	300	-	330
Kazakhstan	604	604	180	180	1600	198
Kuwait	792	792	440	440	1200	484
Malaysia	860	860	140	140	418	154
Mexico	397	397	85	85	-	94
Morocco	414	414	230	230	811	253
Netherlands	1597	1597	500	500	-	550
Nepal	732	732	34	34	1120	38
Nigeria	516	516	67	67	750	74
Oman	341	341	247	247	600	272
Pakistan	473	473	150	150	750	165
Peru	703	703	300	300	-	330
Poland	366	366	122	122	-	135
Qatar	341	341	120	120	-	132
Romania	860	860	290	290	-	319
Russia	802	802	400	400	-	440
Saudi Arabia	576	576	107	107	598	118
Singapore	732	732	160	160	-	176
South Africa	379	379	95	95	200	105
Spain	707	707	200	200	-	220
Sri Lanka	732	732	20	20	1440	22
Turkey	109	109	9	9	-	10
Ukraine	860	860	298	298	746	328
United Arab Emirates	576	576	157	157	510	173
United Kingdom	635	635	220	220	-	242
North America	250	250	34	34	-	38
Rest of Africa	225	225	40	40	-	44
Rest of Asia Pacific	842	842	113	113	-	125
Rest of Central & Eastern Europe	860	860	212	212	-	234
Rest of Latin America	740	740	113	113	-	125
Rest of Middle East	392	392	91	91	-	101
Rest of Western Europe	592	592	171	171	-	189
Others	604	604	77	77	-	85

WhatsApp tiered points price list

See the file: WhatsApp tiered points list price.xlsx

3. Pay-as-you-go

Fee composition: Chat App Message Service platform service fees and message fees.

Note

Messenger messages, Instagram messages, Telegram messages, and LINE messages are currently free of message fees and Chat App Message Service platform service fees. Starting from September 1, 2026, platform service fees will be charged. For more information, see [April 22, 2026] Pricing change for Chat App free channels
SMS messages and email messages are currently free of the Chat App Message Service platform service fee. To view message fee details, go to the console of the corresponding product.
If billing changes, we will announce them in advance. Please stay tuned.
Billing example: Under the pay-as-you-go billing mode, when a merchant sends a marketing message to a user in Malaysia, the list price of marketing messages in Malaysia is USD 0.086/message, and the Chat App Message Service platform service fee is USD 0.005/message. Total fee: 0.086 + 0.005 = USD 0.091.
For the mapping between WhatsApp message receiving countries/regions and continents, see WhatsApp calling codes.

Chat App Message Service fee

The Chat App Message Service platform service fee does not vary by country or region: USD 0.005 per message or conversation.

WhatsApp message fee

Message fees vary by country or region and message type.

The unit price of marketing messages is higher than that of other message types. Plan your budget based on your business scenarios.

For details about the list prices of WhatsApp messages, see the following table:

Message receiving country (or region)	Message type
Message receiving country (or region)	Marketing message (USD/message)	Marketing Messages Lite (MML) (USD/message)	Utility message (USD/message)	Authentication message (USD/message)	Authentication-international message (USD/message)	Service conversation (USD/message)
Argentina	0.0618	0.0618	0.0260	0.0260	-	0.0286
Bangladesh	0.0732	0.0732	0.0037	0.0037	0.0960	0.0041
Brazil	0.0625	0.0625	0.0068	0.0068	-	0.0075
Chile	0.0889	0.0889	0.0200	0.0200	-	0.022
Colombia	0.0125	0.0125	0.0008	0.0008	-	0.0009
Egypt	0.0644	0.0644	0.0036	0.0036	0.0650	0.004
France	0.0859	0.0859	0.0300	0.0300	-	0.033
Germany	0.1365	0.1365	0.0550	0.0550	-	0.0605
Hong Kong (China)	0.0732	0.0732	0.0260	0.0260	-	0.0286
Hungary	0.0860	0.0860	0.0350	0.0350	-	0.0385
India	0.0118	0.0118	0.0014	0.0014	0.0304	0.0016
Indonesia	0.0411	0.0411	0.0250	0.0250	0.1360	0.0275
Iraq	0.0341	0.0341	0.0079	0.0079	0.1280	0.0087
Israel	0.0353	0.0353	0.0053	0.0053	-	0.0059
Italy	0.0795	0.0795	0.0300	0.0300	-	0.033
Kazakhstan	0.0604	0.0604	0.0180	0.0180	0.1600	0.0198
Kuwait	0.0792	0.0792	0.0440	0.0440	0.1200	0.0484
Malaysia	0.0860	0.0860	0.0140	0.0140	0.0418	0.0154
Mexico	0.0397	0.0397	0.0085	0.0085	-	0.0094
Morocco	0.0414	0.0414	0.0230	0.0230	0.0811	0.0253
Netherlands	0.1597	0.1597	0.0500	0.0500	-	0.055
Nepal	0.0732	0.0732	0.0034	0.0034	0.1120	0.0038
Nigeria	0.0516	0.0516	0.0067	0.0067	0.0750	0.0074
Oman	0.0341	0.0341	0.0247	0.0247	0.0600	0.0272
Pakistan	0.0473	0.0473	0.0150	0.0150	0.0750	0.0165
Peru	0.0703	0.0703	0.0300	0.0300	-	0.033
Poland	0.0366	0.0366	0.0122	0.0122	-	0.0135
Qatar	0.0341	0.0341	0.0120	0.0120	-	0.0132
Romania	0.0860	0.0860	0.0290	0.0290	-	0.0319
Russia	0.0802	0.0802	0.0400	0.0400	-	0.044
Saudi Arabia	0.0576	0.0576	0.0107	0.0107	0.0598	0.0118
Singapore	0.0732	0.0732	0.0160	0.0160	-	0.0176
South Africa	0.0379	0.0379	0.0095	0.0095	0.0200	0.0105
Spain	0.0707	0.0707	0.0200	0.0200	-	0.022
Sri Lanka	0.0732	0.0732	0.0020	0.0020	0.1440	0.0022
Turkey	0.0109	0.0109	0.0009	0.0009	-	0.001
Ukraine	0.0860	0.0860	0.0298	0.0298	0.0746	0.0328
United Arab Emirates	0.0576	0.0576	0.0157	0.0157	0.0510	0.0173
United Kingdom	0.0635	0.0635	0.0220	0.0220	-	0.0242
North America	0.0250	0.0250	0.0034	0.0034	-	0.0038
Rest of Africa	0.0225	0.0225	0.0040	0.0040	-	0.0044
Rest of Asia Pacific	0.0842	0.0842	0.0113	0.0113	-	0.0125
Rest of Central & Eastern Europe	0.0860	0.0860	0.0212	0.0212	-	0.0234
Rest of Latin America	0.0740	0.0740	0.0113	0.0113	-	0.0125
Rest of Middle East	0.0392	0.0392	0.0091	0.0091	-	0.0101
Rest of Western Europe	0.0592	0.0592	0.0171	0.0171	-	0.0189
Others	0.0604	0.0604	0.0077	0.0077	-	0.0085

WhatsApp tiered pricing price list

See the file: WhatsApp tiered USD list price.xlsx

Viber message fee

Note

Viber messages currently support only the pay-as-you-go billing mode.
The monthly fee is waived in the month when a Viber service ID is activated. Normal billing starts from the following month.
The international message rate is the rate that applies when an enterprise sends messages through a Viber service ID to countries or regions other than the one where the enterprise is registered. This rate does not vary by message type.

Message fees vary by country or region and message type.

The monthly fee does not vary by country or region and is USD 197 per month. If the monthly bill amount is lower than the monthly fee, the monthly fee is charged for that month. If the monthly bill amount exceeds the monthly fee, the actual bill amount is charged.

For details about message fees for general industries in each country or region, see the following table:

Important

If your enterprise belongs to a special industry such as micro-lending, lending, gambling, or lottery, contact your account manager to confirm the prices.
Ensure that the content of the messages you send is legal. Otherwise, your account may be disabled by Viber or penalties may be incurred. The following content is prohibited, including but not limited to:
- Content that infringes or violates any rights, including any third-party intellectual property rights;
- Content that may be considered offensive, discriminatory, or harassing;
- Content that is illegal under any applicable laws or regulations;
- Content that contains or transmits viruses, worms, defects, Trojan horses, or any malicious code.

Message receiving country (or region)	OTP template messages	Utility message	Marketing message	Service conversation	International message rate
Armenia	0.0038	0.0038	0.0114	0.0152	0.0633
Bangladesh	0.0013	0.0013	0.0037	0.0044	0.0974
Belarus	0.0051	0.0051	0.0156	0.0170	0.0645
Bosnia and Herzegovina	0.0051	0.0051	0.0127	0.0114	0.0202
Bulgaria	0.0250	0.0250	0.0380	0.0220	0.0380
Croatia	0.0063	0.0063	0.0164	0.0152	0.0253
Cyprus	0.0063	0.0063	0.0095	0.0152	0.0095
Georgia	0.0025	0.0025	0.0101	0.0127	0.0443
Germany	0.0127	0.0127	0.0253	0.0207	0.0272
Greece	0.0114	0.0114	0.0240	0.0190	0.0240
Hungary	0.0063	0.0063	0.0190	0.0127	0.0190
Iraq	0.0044	0.0044	0.0076	0.0114	0.0987
Lithuania	0.0051	0.0051	0.0114	0.0152	0.0127
Macedonia	0.0025	0.0025	0.0063	0.0063	0.0063
Moldova	0.0114	0.0114	0.0139	0.0152	0.0164
Montenegro	0.0038	0.0038	0.0114	0.0124	0.0304
Myanmar	0.0013	0.0013	0.0025	0.0038	0.0867
Nepal	0.0009	0.0009	0.0020	0.0025	0.0734
Philippines	0.0022	0.0022	0.0044	0.0032	0.0633
Russia	0.0072	0.0072	0.0329	0.0278	0.1056
Serbia	0.0063	0.0063	0.0108	0.0127	0.0380
Slovakia	0.0127	0.0127	0.0291	0.0152	0.0291
Slovenia	0.0032	0.0032	0.0051	0.0063	0.0304
Sri Lanka	0.0009	0.0009	0.0022	0.0025	0.0961
Switzerland	0.0108	0.0108	0.0127	0.0190	0.0127
Ukraine	0.0114	0.0114	0.0304	0.0215	0.0620
Vietnam	0.0063	0.0063	0.0082	0.0114	0.0407
Other countries or regions	0.0089	0.0089	0.0164	0.0151	0.0557

Other countries or regions include: Abkhazia, Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Barbados, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Botswana, Brazil, British Virgin Islands, Brunei, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Czech Republic, Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Faroe Islands, Fiji, Finland, France, French Polynesia, Gabon, Gambia, Ghana, Gibraltar, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong (China), Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Luxembourg, Macao (China), Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Martinique, Mauritania, Mauritius, Mexico, Micronesia, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Namibia, Nauru, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Seychelles, Sierra Leone, Singapore, Solomon Islands, Somalia, South Africa, South Korea, South Sudan, Spain, Sudan, Suriname, Swaziland, Sweden, Taiwan (China), Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, US, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Western Samoa, Yemen, Zambia, and Zimbabwe.

Important

Russia, Belarus, and Ukraine support template messages of Viber. Template messages require template creation and review by Viber. If non-template Viber messages (such as text messages) or any unreviewed template messages are sent to the preceding three destinations, fees are charged as marketing messages.

FAQ

Q: Am I billed when sending a WhatsApp message fails or the recipient has no WhatsApp account?

A: No. Chat App Message Service bills you only when a message is successfully delivered and the delivery receipt status is delivered. If message sending fails, or the message is not delivered because the recipient has no WhatsApp account, no delivered receipt is generated and no fees are deducted. Billing is based on the actual delivery status of the message.