Chat App Message Service:Chat App Message Service pricing

Resource plan types and offset order

Chat App Message Service currently provides two types of resource plans:

• Chat App resource plan: Offsets both the message fees and the service fees incurred by the WhatsApp channel, and the service fees incurred by the Messenger, Instagram, Telegram, and LINE channels.

• Chat App service fee resource plan: Offsets only the service fees incurred by the WhatsApp, Messenger, Instagram, Telegram, and LINE channels. It does not offset message fees.

You can purchase both types of resource plans. If you hold both at the same time, service fees are offset from the Chat App service fee resource plan first. After the balance of the Chat App service fee resource plan is used up, the Chat App resource plan automatically continues offsetting service fees.

Service fee

The Chat App service fee is a flat rate, regardless of the country or region. Each message and each service session in a service conversation consumes 50 points.

WhatsApp message fee

The point cost varies by the destination country or region and the message type (1 point = 0.0001 USD)).

Marketing messages have higher rates than other message types. Plan your messaging budget based on your business scenario.

Billing example

Example: When paying with a resource plan, a marketing message to a user in Malaysia costs 860 points plus a 50-point Chat App service fee, for a total deduction of 910 points (860 + 50).

Point pricing by country or region

The following tables list the point costs by country or region.

WhatsApp tiered points price list

See file: WhatsApp Tiered Points Catalog Price.xlsx

Service fee

The Chat App service fee is a flat USD 0.005 per message or session, regardless of the destination country or region.

WhatsApp message fee

The WhatsApp message fee varies by the destination country or region and the message type. The standard rates are listed in the following table.

Marketing messages have higher rates than other message types. Plan your messaging budget based on your business scenario.

Billing example: Sending a marketing message to a user in Malaysia costs USD 0.091. This cost includes a list price of USD 0.086 per message and a Chat App service fee of USD 0.005 per message (USD 0.086 + USD 0.005 = USD 0.091).

WhatsApp tiered pricing table

See file: WhatsApp Tiered USD Catalog Price.xlsx

Viber message fees

Viber messages support only pay-as-you-go billing.

Viber message fees vary by the destination country or region and the message type. When a business sends messages from its Viber Service ID to a country or region outside its country of registration, the international message rate applies. This rate is the same for all message types.

The monthly fee for a Viber Service ID is 197 USD, regardless of the country or region. You are charged the higher of 197 USD or your actual monthly message fees. The monthly fee is waived for the activation month, and billing begins the following month.

The following table lists general-industry fees by country or region.

Other countries or regions include: Abkhazia, Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Barbados, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Botswana, Brazil, British Virgin Islands, Brunei, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Côte d'Ivoire, Czech Republic, Democratic Republic of Congo, Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Faroe Islands, Fiji, Finland, France, French Polynesia, Gabon, Gambia, Ghana, Gibraltar, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong (China), Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Luxembourg, Macao (China), Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Martinique, Mauritania, Mauritius, Mexico, Micronesia, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Namibia, Nauru, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Réunion, Romania, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Seychelles, Sierra Leone, Singapore, Solomon Islands, Somalia, South Africa, South Korea, South Sudan, Spain, Sudan, Suriname, Swaziland, Sweden, Taiwan (China), Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Türkiye, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Western Samoa, Yemen, Zambia, and Zimbabwe.

For messages sent to Russia, Belarus, and Ukraine, only approved template messages are supported. To use these templates, you must apply to create a template and have it approved by Viber. If you send any messages other than approved templates to these destinations, you are charged at the marketing message rate.

• If your business operates in a special industry, such as micro-loans, lending, gambling, or betting, contact your account manager to confirm pricing.

• You are responsible for ensuring that your message content is legal. Sending prohibited content may lead to Viber suspending your account or charging penalty fees. Prohibited content includes, but is not limited to, the following:

  • Content that violates any rights, including third-party intellectual property rights.

  • Content that is abusive, discriminatory, or harassing.

  • Content that is illegal under any applicable laws or regulations.

  • Content that contains or transmits viruses, worms, defects, Trojan horses, or any other malicious code.