Starting from October 1, 2024, WhatsApp updates the rates of marketing messages in specific countries.
The rate update applies in the following countries: India, SAU, UAE, and UK.
The following table lists the new rates that take effect from October 1, 2024.
Country or region that receives messages | Marketing message (USD/conversation) | |
Before the change | After the change | |
India | 0.0099 | 0.0107 |
SAU | 0.0406 | 0.0455 |
UAE | 0.034 | 0.0384 |
UK | 0.0705 | 0.0529 |
For more information, see Pricing.