Chat App Message Service billing - Chat App Message Service

Chat App Message Service supports two billing methods: resource plans and pay-as-you-go, with costs based on message type and destination region.

1. Billing modes

Chat App Message Service offers two billing models:

Pay-as-you-go: You are billed for your actual usage.
Resource plan: Purchase points in advance. Resource plan points are consumed first when you use the service.

Important

Points from your resource plan are deducted first. Once the points are depleted, you must purchase a new plan. To use the pay-as-you-go billing model, contact your account manager for details.
You cannot use a resource plan if your account has an overdue payment. Remaining points are non-refundable, and the validity period cannot be extended.
Resource plans are valid for 12 months from the purchase date. Unused points expire at the end of the validity period.

2. Resource packages

To send messages using Chat App Message Service, you must first purchase a resource plan.

The total cost includes: Chat App service fee and WhatsApp message fee.

Note

Facebook Messenger, Instagram DMs, and Telegram messages are currently free of message fees and Chat App service fees. A service fee takes effect Aug 1, 2026. Notice on Service Fee Adjustment for Free Channels of Chat App Service (April 22, 2026).
No Chat App service fee applies to SMS and email. Check message fees in the respective product console (Short Message Service or Direct Mail).
We will notify you of any changes to the billing policy.

Chat App fees

The Chat App service fee is a flat rate, regardless of country or region. Each message and each service session in a service conversation consumes 50 points.

WhatsApp message fee

The point cost varies by the destination country or region and the message type (1 point = 0.0001 USD).

Resource plan billing

When paying with a resource plan, a marketing message to a user in Malaysia costs 860 points plus a 50-point Chat App service fee, for a total deduction of 910 points (860 + 50).

Point details

Note

See WhatsApp calling codes for the mapping of countries/regions to continents.
In the table, a hyphen (-) means the country/region does not support the message type.

Country or region	Message type
Country or region	Marketing message (points/message)	MML (points/message)	Utility message (points/message)	Authentication message (points/message)	Authentication-international message (points/message)	Service conversation (points/session)
Argentina	618	618	260	260	-	0
Brazil	625	625	68	68	-	0
Chile	889	889	200	200	-	0
Colombia	125	125	8	8	-	0
Egypt	644	644	36	36	650	0
France	859	859	300	300	-	0
Germany	1365	1365	550	550	-	0
India	118	118	14	14	304	0
Indonesia	411	411	250	250	1360	0
Israel	353	353	53	53	-	0
Italy	691	691	300	300	-	0
Malaysia	860	860	140	140	418	0
Mexico	305	305	85	85	-	0
Netherlands	1597	1597	500	500	-	0
Nigeria	516	516	67	67	750	0
Pakistan	473	473	100	100	750	0
Peru	703	703	200	200	-	0
Russia	802	802	400	400	-	0
Saudi Arabia	501	501	107	107	598	0
South Africa	379	379	76	76	200	0
Spain	615	615	200	200	-	0
Türkiye	109	109	9	9	-	0
United Arab Emirates	499	499	157	157	510	0
United Kingdom	529	529	220	220	-	0
North America	250	250	34	34	-	0
Rest of Africa	225	225	40	40	-	0
Rest of Asia Pacific	732	732	113	113	-	0
Rest of Central and Eastern Europe	860	860	212	212	-	0
Rest of Latin America	740	740	113	113	-	0
Rest of the Middle East	341	341	91	91	-	0
Rest of Western Europe	592	592	171	171	-	0
Other regions	604	604	77	77	-	0

3. Pay-as-you-go

Charges include the Chat App service fee and messaging fees.

Note

Facebook Messenger, Instagram DMs, and Telegram messages are currently free of message fees and Chat App service fees. These fees take effect Aug 1, 2026. Notice of Service Fee Adjustment for Chat App Service Free Channels (April 22, 2026).
No Chat App service fee applies to SMS and email messages. Check message fees in the corresponding product console.
We will announce any changes to the billing policy in advance.
Billing example: For pay-as-you-go, sending a marketing message to a user in Malaysia costs USD 0.091. This cost includes a list price of USD 0.086 per message and a Chat App service fee of USD 0.005 per message (USD 0.086 + USD 0.005 = USD 0.091).
Country/region-to-continent mapping: Country/Region Mapping for WhatsApp Conversation Fees.

Chat app message service fees

The fee for the chat app message service is a flat USD 0.005 per message or session, regardless of region.

WhatsApp messaging fees

Message rates vary by the recipient's country/region and message type.

Standard rates are listed below.

Country/region	Message type
Country/region	Marketing (USD)	MML (USD)	Utility (USD)	Authentication (USD)	Authentication-International (USD)	Service (USD per session)
Argentina	0.0618	0.0618	0.026	0.026	-	-
Brazil	0.0625	0.0625	0.0068	0.0068	-	-
Chile	0.0889	0.0889	0.02	0.02	-	-
Colombia	0.0125	0.0125	0.0008	0.0008	-	-
Egypt	0.0644	0.0644	0.0036	0.0036	0.065	-
France	0.0859	0.0859	0.03	0.03	-	-
Germany	0.1365	0.1365	0.055	0.055	-	-
India	0.0118	0.0118	0.0014	0.0014	0.0304	-
Indonesia	0.0411	0.0411	0.025	0.025	0.136	-
Israel	0.0353	0.0353	0.0053	0.0053	-	-
Italy	0.0691	0.0691	0.03	0.03	-	-
Malaysia	0.086	0.086	0.014	0.014	0.0418	-
Mexico	0.0305	0.0305	0.0085	0.0085	-	-
Netherlands	0.1597	0.1597	0.05	0.05	-	-
Nigeria	0.0516	0.0516	0.0067	0.0067	0.075	-
Pakistan	0.0473	0.0473	0.01	0.01	0.075	-
Peru	0.0703	0.0703	0.02	0.02	-	-
Russia	0.0802	0.0802	0.04	0.04	-	-
Saudi Arabia	0.0501	0.0501	0.0107	0.0107	0.0598	-
South Africa	0.0379	0.0379	0.0076	0.0076	0.02	-
Spain	0.0615	0.0615	0.02	0.02	-	-
Türkiye	0.0109	0.0109	0.0009	0.0009	-	-
United Arab Emirates	0.0499	0.0499	0.0157	0.0157	0.051	-
United Kingdom	0.0529	0.0529	0.022	0.022	-	-
North America	0.025	0.025	0.0034	0.0034	-	-
Rest of Africa	0.0225	0.0225	0.004	0.004	-	-
Rest of Asia Pacific	0.0732	0.0732	0.0113	0.0113	-	-
Rest of Central Europe and Eastern Europe	0.086	0.086	0.0212	0.0212	-	-
Rest of Latin America	0.074	0.074	0.0113	0.0113	-	-
Rest of the Middle East	0.0341	0.0341	0.0091	0.0091	-	-
Rest of Western Europe	0.0592	0.0592	0.0171	0.0171	-	-
Other	0.0604	0.0604	0.0077	0.0077	-	-

Viber message fees

Note

Viber messages only support pay-as-you-go billing.
The Monthly Fee for a Viber Service ID is waived for the activation month, and billing begins the following month.
The international message rate applies when a business sends messages from its Viber Service ID to a country or region outside its country of registration. This rate is the same for all message types.

Message fees vary based on the destination country or region and the message type.

The Monthly Fee is 197 USD, regardless of country or region. You are charged the higher of 197 USD or your actual monthly message fees.

The following table lists general-industry fees by country or region.

Important

If your business operates in a special industry, such as micro-loans, lending, gambling, or betting, contact your account manager to confirm pricing.
You are responsible for ensuring that your message content is legal. Sending prohibited content may lead to Viber suspending your account or charging penalty fees. Prohibited content includes, but is not limited to, the following:
- Content that violates any rights, including third-party intellectual property rights.
- Content that is abusive, discriminatory, or harassing.
- Content that is illegal under any applicable laws or regulations.
- Content that contains or transmits viruses, worms, defects, Trojan horses, or any other malicious code.

Destination	OTP message	Transactional message	Marketing message	Service message	International message rate
Armenia	0.0038	0.0038	0.0114	0.0152	0.0633
Bangladesh	0.0013	0.0013	0.0037	0.0044	0.0974
Belarus	0.0051	0.0051	0.0156	0.0170	0.0645
Bosnia and Herzegovina	0.0051	0.0051	0.0127	0.0114	0.0202
Bulgaria	0.0250	0.0250	0.0380	0.0220	0.0380
Croatia	0.0063	0.0063	0.0164	0.0152	0.0253
Cyprus	0.0063	0.0063	0.0095	0.0152	0.0095
Georgia	0.0025	0.0025	0.0101	0.0127	0.0443
Germany	0.0127	0.0127	0.0253	0.0207	0.0272
Greece	0.0114	0.0114	0.0240	0.0190	0.0240
Hungary	0.0063	0.0063	0.0190	0.0127	0.0190
Iraq	0.0044	0.0044	0.0076	0.0114	0.0987
Lithuania	0.0051	0.0051	0.0114	0.0152	0.0127
Macedonia	0.0025	0.0025	0.0063	0.0063	0.0063
Moldova	0.0114	0.0114	0.0139	0.0152	0.0164
Montenegro	0.0038	0.0038	0.0114	0.0124	0.0304
Myanmar	0.0013	0.0013	0.0025	0.0038	0.0867
Nepal	0.0009	0.0009	0.0020	0.0025	0.0734
Philippines	0.0022	0.0022	0.0044	0.0032	0.0633
Russia	0.0072	0.0072	0.0329	0.0278	0.1056
Serbia	0.0063	0.0063	0.0108	0.0127	0.0380
Slovakia	0.0127	0.0127	0.0291	0.0152	0.0291
Slovenia	0.0032	0.0032	0.0051	0.0063	0.0304
Sri Lanka	0.0009	0.0009	0.0022	0.0025	0.0961
Switzerland	0.0108	0.0108	0.0127	0.0190	0.0127
Ukraine	0.0114	0.0114	0.0304	0.0215	0.0620
Vietnam	0.0063	0.0063	0.0082	0.0114	0.0407
Other countries or regions	0.0089	0.0089	0.0164	0.0151	0.0557

Other countries or regions include: Abkhazia, Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Barbados, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Botswana, Brazil, British Virgin Islands, Brunei, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Côte d'Ivoire, Czech Republic, Democratic Republic of Congo, Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Faroe Islands, Fiji, Finland, France, French Polynesia, Gabon, Gambia, Ghana, Gibraltar, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong (China), Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Luxembourg, Macao (China), Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Martinique, Mauritania, Mauritius, Mexico, Micronesia, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Namibia, Nauru, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Réunion, Romania, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Seychelles, Sierra Leone, Singapore, Solomon Islands, Somalia, South Africa, South Korea, South Sudan, Spain, Sudan, Suriname, Swaziland, Sweden, Taiwan (China), Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Türkiye, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Western Samoa, Yemen, Zambia, and Zimbabwe.

Important

For messages sent to Russia, Belarus, and Ukraine, only approved template messages are supported. To use these templates, you must apply to create a template and have it approved by Viber. If you send any messages other than approved templates to these destinations, you will be charged at the marketing message rate.