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Web Application Firewall:Major upgrades and pricing changes of bot management

Last Updated:Aug 01, 2025

Dear Alibaba Cloud users,

To address increasingly complex bot attack threats, Alibaba Cloud Web Application Firewall (WAF) has launched a new version of bot management. This upgrade introduces architectural innovation breakthroughs, delivering significant improvements in protection depth, detection accuracy, and operational efficiency.

Effective time

The scheduled upgrade time is Aug. 1, 2025 (UTC+8). The actual implementation time shall prevail.

Upgrades

  • Defense system reconstruction

    • Multi-dimensional fingerprint detection engine: supports ClientID, JA3, JA4, and HTTP/2 fingerprints in match conditions and deduplication analysis based on multiple feature combinations to accurately identify disguised devices.

    • Dynamic defense matrix: Implements intelligent rotation through JavaScript validation and dynamic token algorithms, substantially enhancing attack resistance.

    • Visualization rule center:

      • Introduces a three-tier protection system, categorizing bots into malicious, suspicious, and legitimate.

      • Supports rule-level switches and custom protection actions.

      • Supports flexible effective time settings to adapt to business cycle fluctuations.

  • AI protection evolution

    • Model upgrade: introduces a multi-dimensional detection model for abnormal traffic, improving detection accuracy.

    • Threat intelligence enhancement: introduces an exclusive bot AI intelligence module, defending against Large Language Model (LLM) crawlers.

  • User experience enhancement

    • Full-traffic analysis dashboard: displays bot feature profiles in real time, helping users configure precise mitigation policies.

    • Security report update: adds detailed blocking reason fields to logs, improving tracing efficiency.

Pricing changes

Important

Actual prices on the buy page of bot management shall prevail.

  • Subscription

    Billable item

    Old version

    New version

    Change type

    Bot management for web application protection

    • Pro: USD 500 per month

    • Enterprise: USD 1,000 per month

    • Ultimate: USD 1,720 per month

    USD 1,150 per month

    Pricing change

    Bot management for app protection

    USD 300 per month

    USD 1,750 per month

    Pricing change

  • Pay-as-you-go

    Billable item

    Old version

    New version

    Change type

    Feature fees

    Bot management for app protection: 50 security capacity units (SeCUs) per protection template

    Bot management for app protection: 80 SeCUs per protection template

    Pricing change

    Custom rule: no separate billing

    Custom rule: 15 SeCUs per custom rule

    New billable item

Impact

To comprehensively enhance web application protection capabilities, Alibaba Cloud WAF plans to start upgrading its bot management and implement pricing changes on Aug. 1, 2025.

  • New users

    • Starting Aug. 1, 2025, all users who newly purchase bot management can use the new version of bot management at new prices, including the AI intelligence protection system.

    • The old version will no longer be available for new purchases.

  • Existing users

    • Existing users of subscription WAF can continue to renew their bot management subscription at old prices.

    • Existing users of pay-as-you-go WAF can refer to the following instructions:

      • Upgrade period: Aug. 1, 2025 to Dec. 30, 2025

      • Implementation method: batch-based automatic upgrade

      • Billing change: real-time billing at new prices after the upgrade

      • Service guarantee: no business interruption during the upgrade process and seamless migration of protection rules