Terms

Key terms and concepts for Alibaba Cloud International Short Message Service (SMS).

Term	Description
Short Message Service	Short Message Service (SMS) is an Alibaba Cloud communication service for sending messages to mobile phone numbers worldwide through the API, SDK, or console.
Verification code	Supports all languages. Typical use cases: app or website registration, secure logon, payment authentication, identity authentication, password retrieval, and account binding.
Notification	Supports global business expansion. Typical use cases: order, payment, logistics, meeting, government, and lifestyle service notifications, including cross-border scenarios.
Promotional message	Supports global promotional messaging. Typical use cases: product announcements, member engagement, promotions, event invitations, and cross-border marketing.
SMS template	A content template for text messages. Add variables to create personalized messages. Note SMS templates for the Chinese mainland require approval before use. Promotional message templates do not support variables.
SMS signature	A personalized tag appended to your message content. SMS adds the signature based on your settings before delivery. Note SMS signatures for the Chinese mainland require approval before use.
Sender ID	A custom alphanumeric string displayed as the message sender, such as a company, department, or organization name. Sender IDs help recipients identify your brand and build trust. Note Where dynamic Sender IDs are supported, your custom ID is used for delivery. Otherwise, SMS replaces it with a default Sender ID.