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Short Message Service:QPS limit adjustments for International SMS

Last Updated:Sep 29, 2025

Dear Alibaba Cloud SMS users:

To enhance service stability and optimize resource allocation, we will adjust the Queries Per Second (QPS) limit policies for International SMS. The new policy establishes independent QPS limits based on the payment method (SMS packages or pay-as-you-go).

1. Adjustment details

  • For users that use SMS packages for deduction, the QPS limit for a single Alibaba Cloud account will be adjusted to 30.

  • For users that choose the pay-as-you-go billing method, the QPS limit for a single Alibaba Cloud account will be adjusted to 2,000.

2. Note

  • An Alibaba Cloud account and its RAM users share the QPS limit.

  • The QPS limit applies to the combined total of both API and console requests.

3. Effective time and scope

Effective time: June 1, 2025, 18:00 (UTC+8)

Scope of impact: applies only to International SMS (excluding Chinese mainland destinations).

Please evaluate the applicability of package deductions based on your business's geographic coverage (supported regions) and reasonably plan your messaging cadence. If you encounter any questions or difficulties during use, please contact us for assistance.

Thank you for your continued trust in Alibaba Cloud SMS.

Alibaba Cloud SMS Team

May 16, 2025