Virtual Events
When multiple distinct events represent the same user behavior, analyzing them separately complicates funnel and behavior reports. Virtual events let you combine related events into a single entity, so they are counted as the same step in your analysis.
How virtual events work
Suppose your application tracks two separate ad interactions: users converting from an ad and users viewing an ad. You have two events — "Ad Conversion" and "Ad Impression" — but for funnel analysis you want to count either action as a single step. A virtual event combines both into one entity so that step is captured in your analysis.
A virtual event groups multiple events and treats them as a single event entity in analysis.
Create a virtual event
Product path
「Behavior Analysis」-「Homepage」-「Virtual Events」
Steps
Click New Virtual Event. The New Virtual Event dialog box opens.
Configure the virtual event using the fields described below.
Basic information
Event name (required): Enter a name for the virtual event.
Event description (optional): Describe what the virtual event represents or when to use it.
Owner: Select the owner from the drop-down list.
Application/View: Select an existing application or view from the drop-down list.
Event configuration
Select at least one event. In the event selection box, choose the events to combine. Add filter conditions to refine results, or click New Event to add more events based on your requirements.
After completing the configuration, click actions to create a virtual event.