This document is an introduction to Quick Tracking and technical integration and is not used as a sales basis. For specific products and technical services purchased by an enterprise, the commercial purchase contract shall prevail.
Overview
The tags generated by using the capabilities provided by this tag system can be customized by users to filter people. The generated people can be used for other user operation scenarios and can also be used as dimensions for crowd insight (tags with multiple tag values)
Tag Classification
Tag creation methods include Custom Rule Tags and Import Tags.
Custom Rule Tags: provides multiple methods to create user tags. You can select a method to create a tag based on its meaning.
Custom rule tags
The type of the tag. | Description | Example |
Custom label values | Customize the name and statistical rules of each tag value to divide users into multiple groups | User Activity Level (Level 1, Level 2, Level 3...) |
Metric Statistics Label | Count the values of metrics such as the number of times a user completes a behavior (or other attributes), and group users by value | User payment capability (low-consumption users and high-consumption users) |
First /Last Behavior Label | Count the date /number of days from today when a user completed an action for the first or last time. Group users by value. | Number of days since user first registration (1,2..50) |
User preference tag | Count the number of occurrences of an event attribute or the attribute value of a user, sort user groups by value, and select the group in which the top ranking is obtained. | Paid chapter preferences (workplace, love, psychology...) |
Behavior distribution label | Count the distribution of the number of days or hours in which a user completes a behavior in a specified period. Group users by numerical value. | User Silence Days (1,2,3...50) |
Actions guide
Custom tags
Customize the name and statistical rules of each tag value to divide users into multiple groups. A tag can have a maximum of 25 groups, that is, 25 tag values.
Method
Label Name: Enter a label name
Tag Category: Select a tag category. After the category is selected, tags can be found based on the category.
Tag Description: Optional. The description of the tag.
Tag Value: Enter the definition of the tag value, such as user level 1, level 2, level 3, etc.
Tag Value Description: Optional. The description of the tag value.
Condition Combination: the tag value information can be defined according to user and attribute filtering requirements in the condition. If multiple conditions need to be added, you can select a condition group and use "intersection", "union" and "difference" to combine conditions;
Calculation Method: Two calculation methods are available: "Calculate every day and only once". You can select them according to the update frequency of the tag.
Create a tag: Click to save the rule. Done
Metric Statistics Label
Count the values of metrics such as the number of times a user completes a behavior (or other attributes), and group users by value
Method
Label Name: Enter a label name
Tag Category: Select a tag category. After the category is selected, tags can be found based on the category.
Tag Description: Optional. The description of the tag.
Tag Value Statistics Rule: You must select the time range, specific application, and behavior events that have been performed /not performed based on the required filtering rules. You must also select the specific attribute to divide the tag value by using Value Range, Percentage, or Discrete Value. Set the relevant interval value in the tag value.
Tag Value Name: Enter the definition of the tag value, such as high consumption, low consumption;
Tag Value Description: Optional. The description of the tag value.
Calculation Method: Two calculation methods are available: "Calculate every day and only once". You can select them according to the update frequency of the tag.
Create a tag: Click to save the rule. Done
First /Last Behavior Label
Count the date /number of days from today when a user completed an action for the first or last time. Group users by value.
Method
Label Name: Enter a label name
Tag Category: Select a tag category. After the category is selected, tags can be found based on the category.
Tag Description: Optional. The description of the tag.
Tag Value Statistics Rule: You must select a time range, a specific application, a behavior event that has been performed, and a behavior event that has not been performed. You must also select the first or last attribute of the behavior event as the tag value.
Tag Value Name: Enter the definition of the tag value, such as the first logon to today * days;
Tag Value Description: Optional. The description of the tag value.
Calculation Method: Two calculation methods are available: "Calculate every day and only once". You can select them according to the update frequency of the tag.
Create a tag: Click to save the rule. Done
User preference tag
Count the number of occurrences of an event attribute or the attribute value of a user, sort user groups by value, and select the group in which the top ranking is obtained.
Method
Label Name: Enter a label name
Tag Category: Select a tag category. After the category is selected, tags can be found based on the category.
Tag Description: Optional. The description of the tag.
Tag Value Statistics Rule: You must select a time range, specific application, and behavior events that have been performed or not performed based on the filtering rules that you need. You can also select the top 5, top 10, or top 30 for the number of times that the behavior events occur the most.
Tag Value Name: Enter the definition of the tag value, such as the first logon to today * days;
Tag Value Description: Optional. The description of the tag value.
Calculation Method: Two calculation methods are available: "Calculate every day and only once". You can select them according to the update frequency of the tag.
Create a tag: Click to save the rule. Done
Behavior Distribution Label
Count the distribution of the number of days or hours in which a user completes a behavior in a specified period. Group users by numerical value.
Method
Label Name: Enter a label name
Tag Category: Select a tag category. After the category is selected, tags can be found based on the category.
Tag Description: Optional. The description of the tag.
Tag Value: Enter the definition of the tag value, such as user level 1, level 2, level 3, etc.
Tag Value Description: Optional. The description of the tag value.
Tag Value Statistics Rule: Select a time range, a specific application, and a behavior event that has been performed or not performed. Select the number of days or times of the behavior as the tag value.
Tag Value Name: Enter the definition of the tag value, such as the first logon to today * days;
Tag Value Description: Optional. The description of the tag value.
Calculation Method: Two calculation methods are available: "Calculate every day and only once". You can select them according to the update frequency of the tag.
Create a tag: Click to save the rule. Done
Import tags locally
Create a local file as a dataset and import label data. Datasets can be configured and managed on the 「Resource Management-Dataset Management」 page.
Creation Method
For information about how to create a dataset, see CreateDataset.
Documentation requirements: 1. The file size cannot exceed 100MB, and it is recommended that the number of ID for single import should be less than 100000; 2. Use MD5 encryption for the ID. The ID type supports IDFA, IMEI, and account ID. 3. The file format supports CSV and Excel files. You need to download the corresponding template. The first column of the header only supports English, underscores, and numbers (not the first)
After obtaining the locally uploaded file, follow the procedure to upload it.
Select and edit tag data
Select a unique identifier field, select an identifier field type, select the tag to be uploaded, and make sure that the tag name, tag type, tag category, and tag description are correct. You can import the tag.
After the tag is imported, you can view the tag name on the Tag Management page.
Import tags from a data source
Create a data table under the data source as a dataset to receive input from the data source and provide data for tags. Datasets can be configured and managed on the Resource Management-Dataset Management page.
Method
You need to create a data source first. In the data source creation method Resource Management, you need to complete the link of the data source according to the following information, and confirm that the data source can be synchronized before you can do other content.
After the data source is connected, you must create a dataset. Select a data source and a data table, and enter the required label fields to save the dataset.
