Quick Tracking:APP System Preset Kanban

Feature overview

For apps, Quick Tracking provides eight preset basic billboards: Overall Trends, Time-sharing Insight, New Users, Active Users, Retained Users, Device Terminals, Pages, and Custom Events. The following table describes the metrics and calculation criteria of each dashboard.

Note that all kanban boards preset by the system will be marked with the mark created by the system.

Overall Trend

The overall overview dashboard includes 10 reports, namely, the number of active devices, the number of active accounts, the number of key behaviors, and the trend of key indicators. In the past 30 days, the trend of key indicators, event codes, the number of page browsing devices, event codes, the number of control clicking devices, event codes, the number of custom event devices, new devices, access retention, and active devices, access retention, you can quickly understand the overall data of APP. The following is an interpretation of the calculation caliber of these four reports one by one.

TOP 10 Control Click-Device Number

• Control Name: the code of the event that triggers the click type of the control within the selected time. The display logic displays the event name as the input event name, and displays the event code if no event name is input.

• Number of Devices: The number of devices that triggered the control click event during the selected time

TOP 10 Custom Events and Devices

• Event Code: the event code of any event whose trigger event type is equal to the custom event within the selected time. The display logic displays the event name as the event name entered. If no event name is entered, the event code is displayed.

• Devices: the number of devices that triggered the custom event during the selected time.

New /Active Device and Access Retention

The retention analysis includes two reports of active user retention and new user retention. Through these two reports, you can quickly know the overall user stickiness of the application and the quality of new users.

Active User Retention

• Number of active users: the number of devices that have triggered an app startup event on the Tth day (week or month).

• Retention rate: Number of active users on day T and active again on day T + N (week or month) /Number of active users on day T * 100%.

New User Retention

• New users: the number of devices that have triggered the app launch for the first time in history on the Tth day (week or month).

• Retention rate: new users on day t, number of active users on day t + n (week or month) /number of new users on day t (week or month) * 100%.

Time-sharing insights

The time-sharing insight board includes four reports: new and active trends, number of key behaviors, comparison of new and old devices and active trends, TOP 10 behavior events and number of devices. Through this board, you can gain insight into users and APP indicators.

Add a user

New user dashboard, including eleven reports: the number of new devices in the past 7 days, the number of new accounts in the past 7 days, the number of new devices in the past 30 days, the number of new accounts in the past 30 days, the proportion of new user trends, the first installation channel, the number of new devices, the application version, the number of new devices,

TOP 10 page browsing, number of new devices, TOP 10 control click, number of new devices, TOP 10 custom events, number of new devices, new devices, access retention, through this kanban, you can quickly understand the trend of new users and popular behavior data.

New user dashboard, including eight reports: the number of active devices in the past 7 days, the number of active accounts in the past 7 days, the number of active devices in the past 30 days, the number of active accounts in the past 30 days, the key indicators of active users in the past 30 days, the number of active users in the past 30 days, the number of application versions, the number of active devices, the distribution of access days, and the number of active devices. This Kanban allows you to quickly learn about active user data analysis.

Number of active devices and accounts in the past 7/30 days

• Number of devices and accounts added in the last 7 days or 30 days

• Calculate the same comparison rule

Ring period indicator value-previous period indicator /previous period indicator value

Year-over-year=(current period-same period) /same period

• Number of active accounts: the number of account IDs that triggered any event in the past 7/30 days.

• Number of active devices: the number of deduplication of device IDs that triggered any event in the past 7/30 days.

Key metrics of active users

• Number of Active Devices: the number of deduplication of device IDs that triggered any event within the selected time.

• Number of Active Accounts: the number of account IDs that trigger any event within the selected time.

• Average access duration (minutes): The average value of the Duration (preset attribute) of the application exit (preset event) during the selected time /60 (the unit of the Duration attribute is "seconds" by default).

• Device Level /Per Capita Access Duration (Minutes): the cumulative value of the Duration (preset attribute) of the application exit (preset event) /the deduplication of the device ID of the application exit (preset event) within the selected time and the unit of the Duration attribute is greater than 0/60. The default unit is "seconds").

• Device Level /Number of Starts Per Capita: The number of times that the application was started by the device ID per person within the selected time.

Key metrics for active users over the past 30 days

• Number of active devices: the number of deduplication of device IDs that triggered any event in the past 30 days.

• Number of active accounts: the number of account IDs that triggered any event in the past 30 days.

• Average access duration (minutes): The average value of the "duration" (preset attribute) of application exits (preset events) in the past 30 days /60 (the unit of the "duration" attribute is "seconds" by default).

• Device Level /Per Capita Access Duration (Minutes): the cumulative value of the Duration (preset attribute) of the application exit (preset event) /the deduplication of the device ID of the application exit (preset event) in the past 30 days. The unit of the Duration attribute with the duration greater than 0/60 is "seconds" by default).

• Device Level /Per Capita Launches: The per capita number of device IDs that were started by the app in the last 30 days.

App version and number of active devices

• Application Version: The property value of the application version of the system property during the selected time.

• Number of active devices: the number of device IDs that trigger deduplication at any time within the selected time.

Distribution of access days and number of active devices

• Access Days Distribution: the distribution of the number of days in which any event is triggered within the selected time.

• Active Devices: the number of active devices that triggered any event during the selected time.

The new user dashboard includes two reports: new device access retention and active device access retention. You can view the retention analysis of new and active users through retained users.

Add devices and access retention

• Analysis Subject: Device ID

• Access retention: triggers the initial behavior "any event" and the subsequent behavior "any event" within the selected time

• New devices: the number of devices that have triggered the app launch for the first time in history on day T (week or month).

• Retention rate: new users on day t, number of active users on day t + n (week or month) /number of new users on day t (week or month) * 100%.

Active devices and access retention

• Active devices: the number of devices that have triggered the app startup event on the Tth day (week or month).

• Retention rate: Number of active users on day T and active again on day T + N (week or month) /Number of active users on day T * 100%.

The device terminal dashboard includes six reports: operating system, number of active devices, operating system version, number of active devices, resolution, number of active devices, device brand, number of active devices, device brand model, number of active devices, application installation channel, and key indicators. You can view the user's device terminal data analysis through the device terminal report.

Operating system, number of active devices

• Operating System: the property value of the operating system for the selected time.

• Active Devices: the number of active devices that triggered any event within the selected time.

Operating system version and number of active devices

• Operating System Version: the value of the property operating system version for the selected time.

• Active Devices: the number of active devices that triggered any event within the selected time.

Resolution, number of active devices

• Resolution: the property value of the system property resolution within the selected time.

• Active Devices: the number of active devices that triggered any event within the selected time.

Device brand, number of active devices

• Device Brand: the attribute value of the system property device brand within the selected time.

• Active Devices: the number of active devices that triggered any event within the selected time.

Device model and brand, number of active devices

• Equipment Brand and Model: the attribute value of the system attribute equipment brand and model within the selected time.

• Active Devices: the number of active devices that triggered any event within the selected time.

Key metrics for application installation channels

• Application Installation Channel: the property value of the first installation channel of the system property within the selected time.

• Active Devices: the number of active devices that triggered any event within the selected time.

• Number of Active Accounts: the number of active accounts that triggered any event within the selected time.

• Average access duration (minutes): The average value of the Duration (preset attribute) of the application exit (preset event) during the selected time /60 (the unit of the Duration attribute is "seconds" by default).

• Device Level /Per Capita Access Duration (Minutes): the cumulative value of the Duration (preset attribute) of the application exit (preset event) /the deduplication of the device ID of the application exit (preset event) within the selected time and the unit of the Duration attribute is greater than 0/60. The default unit is "seconds").

• Device Level /Access Per Capita: The average number of device IDs that were used to launch the application during the selected time.

The page list kanban report can view the number of users and browsing times of all pages under the application.

• Page Name: the name of the page code entered on the collection management platform. If no name is entered, the code is directly displayed.

• Page code: the code of the page browsing event report, which corresponds to the page_name field in the SDK message

• Browsing Devices: The number of page browsing events is deduplication based on the number of devices.

• Browsing Times: the number of logs that are generated by page browsing events.

On the custom event dashboard, you can view the number of users and times of all custom events in the application.

• Event Name: the name of the event code entered by the customer on the collection management platform. If the event code is not entered, the event code is directly displayed.

• Code: the code of the event that is reported by the event. The code corresponds to the ID field in the SDK message.

• Triggered Users: the number of users who triggered the event.

• Triggers: the number of logs that are reported by the event.