Quick Audience provides an all-in-one consumer asset management and operation platform for you. It provides fast data connection, convenient model configuration, and flexible selection to achieve user insight and group grouping. It also provides multi-channel links and automated marketing link orchestration to achieve user reach and the deposition of marketing strategies. This improves the efficiency of enterprise consumer operations and makes marketing simpler, more efficient, and more professional.
The following figure shows the main feature links of Quick Audience.
Terms
Data source: Quick Audience uses an analytic database as the data source for analysis. Data that is to be used for analysis or selection is stored in this analytic database.
Dataset: Dataset is a concept in Quick Audience. Most of the selection and analysis in Quick Audience are based on datasets. A dataset is a mapping of a data table in Quick Audience. After you configure the mapping relationships for the fields in a physical table in Quick Audience, you can save and generate a dataset. Quick Audience provides the following types of datasets: user tag datasets, RFM models, AIPL models, behavior datasets, and product tag datasets. They are collections of data that are organized and calculated in different ways for different data analysis purposes. Datasets can be directly used for user analysis, ID push, audience filtering, and audience analysis, while data tables cannot.
Audience: An audience is a collection of multiple user IDs. Audiences can be generated by circle selection, manual upload, and the difference between audiences.
ID Type: the type of ID that identifies a user ID. For example, if a user ID is a mobile phone number, the ID type of the user ID is the mobile phone number. Quick Audience supports the following ID types: OneID, UnionID, OpenID, mobile phone number, email address, Taobao ID, Taobao nickname, Alipay ID, Weibo ID, IMEI, IDFA, IMSI, OAID, and MAC address.
Benefits
Multi-dimensional marketing insights: It is equipped with fast connection and construction of marketing data, and supports multi-dimensional insights and selection.
Multi-end consumer reach: It has multi-end marketing reach capabilities covering advertising, social networking, e-commerce, and private apps.
Multi-end automated marketing capabilities: supports automated marketing capabilities across different marketing ends.
Ali economy blessing: with Ali economy multi-marketing platform to open up the ability.
Functions and features
User insight:
Data Source Configuration: allows you to import and manage data sources. You can select AnalyticDB for MySQL 2.0, AnalyticDB for MySQL 3.0, or AnalyticDB for PostgreSQL as the data source type.
Dataset Management: allows you to configure and manage user tag datasets, RFM models, AIPL models, behavior datasets, and commodity tag datasets. Supports setting management permissions, usage permissions, and row-level permissions on datasets for a single user or based on user groups.
User Analysis: supports crowd analysis, RFM analysis, AIPL user analysis, and AIPL flow analysis.
Audience filtering: supports tag filtering, model filtering (RFM, AIPL), behavior filtering, and cross filtering.
Audience Management: allows you to analyze, edit, download, update, and push audiences (such as DataBank, Dharma Disk, and Kafka).
Audience Analysis: allows you to analyze audiences by using tag insights, significance analysis, and RFM analysis.
Asset Management: allows you to view the popularity of tags for categories, statistical periods, and datasets. You can also customize tags.
Marketing activities: This module helps enterprises manage the lifecycle of marketing activities from the perspective of marketing activities.
Global marketing: The consumer data of an enterprise is pushed to Alibaba Brand Data Bank and Damodisk with one click to establish global consumer data assets of the brand and improve global consumer operations of the brand.
User Marketing:
Marketing delivery: supports crowd delivery and content delivery through multiple channels, such as privatization channels, advertising channels, and private operation positions.
Automated marketing: You can use the underlying automated marketing engine and multiple marketing components to customize marketing links to complete automated marketing execution.
Media return: allows you to return data such as advertisement monitoring (including interesting media delivery monitoring) and exposure clicks of Tencent's advertisement feedbacks. You can also provide multi-dimensional report analysis to generate tags for advertisement behaviors.
Kanban: allows you to manage and view custom reports by using QBI authorization. This helps you gain insight into brand operation data.
Data collection: allows you to collect and automatically process user behavior data from apps. You can process the behavior data into a behavior data set for re-operation.
Social interaction: provides the operation capability of WeChat official accounts of multiple brands and accounts. It can perform personalized activities on specific fan groups and complete the operation of enterprise private domain traffic.
Re-purchase prediction
Product recommend: Based on the user's past purchase behavior records, a training algorithm model is used to intelligently analyze the relationships between users and products, and between products and products, to improve operational efficiency and brand re-purchase performance.
Global Insight: provides global tags for business personnel such as products and operations personnel. You can use global tags to segment users and analyze existing users. This way, you can meet the needs of refined operations.
Member Center: supports the setting of member levels, member rights and interests, member tasks and member marketing activities, as well as the setting of rules for obtaining and using points, and helps to improve member popularity and member repurchase rate through a series of means.
Intelligent shopping guide: The intelligent shopping guide enterprise micro version is a customer management system specially developed for store shopping guides. It is deeply integrated with enterprise WeChat. Shopping guides can log on to the enterprise WeChat mini-program without downloading APP. It helps stores better operate consumers through daily operation reminders, shopping guide tasks, coupon activities, and other functions.
Smart Retail: It is committed to the transformation of new retail for chain retailers. By creating brand online e-commerce for chain retailers from 0 to 1, it achieves the synergy of online and offline flows to play a complementary role in diversion.
Global membership: supports user access from all channels, establishes customer lifecycle management, helps brands understand consumer preferences, identifies and analyzes them, and uses data-driven precision marketing to implement agile marketing practices based on data insight and user interaction.