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    Quick Audience:PUSH Marketing Task Management

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    Quick Audience:PUSH Marketing Task Management

    Last Updated:May 22, 2025

    In the left-side navigation pane, choose Workspace> User Marketing > Reach Marketing > PUSH > Normal Tasks. You can view the execution information of a general push marketing task.

    Tasks

    As shown in the following figure, the list displays the status of the task, sending result statistics, sending type, and associated sub-activities (if a number is displayed, mouse-over will display all associated sub-activities).

    image

    Note

    • The sending result statistics depends on the Umeng PUSH receipt function. You need to activate the Umeng Pro version. Please contact the Umeng side to enable it before creating a PUSH task.

    • The statistical time for sending results is 72 hours after the start of push, and will not be updated at that time.

    Description:

    • Planned Sends: The total number of devices in the target population.

    • Actual Sent Number: the total number of devices that are actually sent, including the PUSH channel and the vendor channel.

      Note

      The device number associated with the crowd needs to match the Umeng ID before it can be pushed. Due to the influence of some mobile phone brushes and matching algorithms, some matching losses may occur.

    • Number of displays: Number of successes-The number of notifications that have been disabled. Presentation rate=Number of presentations ÷ Number of successes × 100%.

    • Opened: Number of times a user clicked to open a message via the notification bar. Open rate=number of opens ÷ number of successes × 100%.

    • Ignored Count: the number of messages that are closed, excluding the number of notifications that are batch closed. Ignore rate=number of ignores ÷ number of successes × 100%.

      Note

      The number of ignored statistics is not supported on the iOS platform and is displayed as 0.

    You can perform the following operations:

    • View details: Click Details to go to the task sending details page. For more information, see View Details.

    • Edit: Edit the task to be sent.

    • Delete: Delete a task in the Pending Sending state.

    View details

    Click Details of the task to go to the task sending details page, as shown in the following figure. image

    The page displays:

    • Basic information about the comparison task.

    • The actual number of sent messages, the number of successes, the number of failures, the number of no responses, and the number of displayed messages, opened messages, and ignored messages.

    • Receive the device number details, the sending batch ID, and the corresponding sending, display, open, and ignore statuses.

      Click Generate Audience to save the specified PUSH result as a new audience. image

      • Send results:

        • For iOS tasks: success, failure.

        • For Android tasks: success, failure, no feedback.

      • Receipt Results:

        • For iOS tasks: Show, Open.

        • For Android tasks: show, open, ignore.

      Note

      The detailed data is retained for 72 hours. After it expires, it will be deleted and cannot generate audience.