Mobile Platform as a Service:Manage campaign units

Search for a campaign unit

Search for a campaign unit by name or ID.

1. Enter the campaign unit name or ID in the search box in the upper-right corner of the list.

2. Click Search to find the matching campaign units.

Edit a campaign unit

To edit campaign unit information such as the name and conversion rate metrics:

1. In the list, click Edit in the Operation column for the target campaign unit.

2. In the Modify Campaign Unit dialog box, modify the campaign unit information. Parameters are the same as in Create a campaign unit.

3. Click OK to save your changes.

Delete a campaign unit

To delete a campaign unit:

1. In the list, click Delete in the Operation column for the target campaign unit.

2. In the dialog box, click OK to confirm the deletion.

View campaign performance

In the campaign unit list, click Performance in the Operation column for a campaign unit to view its performance across multiple dimensions. You can view performance for a specific campaign or all campaigns within the unit.

When you view a specific campaign, you can also see the performance of all marketing channels or a specific marketing channel for that campaign.

The campaign performance dashboard has two sections: Campaign Overview and Campaign Retention.

Campaign overview

The Campaign Overview section covers data overview, campaign conversion, and campaign performance metrics.

• Data Overview: All metrics include day-over-day comparison showing percentage change from the previous day.

  Metric	Description
  Reach count	The total number of ad impressions for ad slots and successful push notifications for a campaign within a specified period.
  Reached devices	The sum of the total number of unique devices that displayed any ad material and the number of devices that successfully received a push notification within a specified period.
  Response count	Total ad clicks and push notification clicks within a specified period.
  Responding devices	The sum of the number of users who clicked an ad and the total number of unique devices that clicked a push notification within a specified period.
  Campaign share count	Times the campaign was shared via the share button on the landing page within a specified period. Requires accurate client-side instrumentation and sharing support on the campaign page.
  Sharing devices	Unique devices that clicked the share button on the landing page within a specified period. Requires accurate client-side instrumentation and sharing support on the campaign page.
  Key event occurrences	Times the associated Mobile Analysis event occurred after a user clicked the campaign ad within a specified period.
  Devices with key events	Unique devices on which the associated Mobile Analysis event occurred after an ad click within a specified period.

• Campaign Conversion: Metrics viewable by page views (PV) and unique visitors (UV).

  Metric	Description
  Response rate	Responding devices as a percentage of all reached devices.
  Share rate	Sharing devices as a percentage of all responding devices.
  Event conversion rate	Devices where the associated Mobile Analysis event occurred as a percentage of all responding devices.

• Campaign Performance: Shows change trends for reach count, response count, share count, and key event occurrences since the campaign went online. View by PV and UV.

Campaign retention

The Campaign Retention section shows user retention from the start of campaign delivery. Smart delivery displays retention for each day of the first week, plus Day 15 and Day 30. By default, the retention window spans from campaign start to the current date, up to 30 days.

Campaign comparison