Mobile Platform as a Service:Government affairs

Project background

As Overall Plan for the Construction of Hainan Free Trade Port was released, constructing the port with high quality and standards has becomes a major national strategy. For this, the People's Government of Hainan needs an app facing all its people. The app integrates livelihood services such as health, transportation, and consumption. The code of all its people is unique. To maintain and increase user loyalty and activeness, the government introduces highly frequent scenarios such as credit, consumption, medical care, social security, and government affairs.

Solution

Digital Hainan selects mPaaS as the development and operation platform for the Hainan Pass app. Specifically, mPaaS provides the following capabilities to support business on Hainan Pass.

• Rapid business development: Based on mPaaS HTML5 pages and mini programs, develop and launch hundreds of business within one month, covering highly frequent scenarios such as government affairs, public services, life services, and local consumption.

• Citizen services operation: mPaaS Mobile Analysis Service (MAS) establishes hundreds of analysis indicators based on the app tracking points to gain in-depth insight into user behaviors and consumption habits. Use marketing tools to target users, increase user loyalty, and help merchants make profits.

• Optimal mobile experience: Developers can quickly solve performance issues by checking crash logs. The app starts in milliseconds, the message service is 95%+ available, and the gateway is 99.999% available, ensuring a good user experience.

• Security compliance at the government level: Integrate the SDK into the client, secure local data using Mobile Encrypted Storage (MES), support RSA and national cryptography using Mobile Gateway Service (MGS), provide security capabilities such as signature verification, and support disaster recovery and IPv6 to meet the security compliance requirements on government affairs.

Customer benefits

• Personalized and convenient public services: For the first time, the digitalization of urban governance is automated and fine-grained, and every resident has access to interact with the local government.

• Better social governance and public service quality: Reach tens of millions of citizens, know their needs through data analysis and evaluation, and improve their experience in using livelihood services. Break down barriers in business and promote integrated information.