Mobile Platform as a Service:Government services

Background

The "Overall Plan for the Construction of Hainan Free Trade Port" established the port's construction as a national priority. To support this initiative, the Hainan Provincial Government planned to launch a unified app for all residents, using a one-person, one-code system to connect health, travel, and consumption services. The app also needed to integrate high-frequency services such as credit, healthcare, social security, and government affairs to drive sustained user engagement.

Solution

Digital Hainan selected mPaaS as the development and operation platform for the Hainan Ma Shang Ban app. mPaaS provides the following capabilities:

• Rapid service development: Hundreds of services were developed and published in less than one month using H5 and mini program development features. These services cover high-frequency scenarios such as government procedures, public services, lifestyle services, and local consumption.

• Citizen service operations: mPaaS Mobile Analysis uses app instrumentation to generate hundreds of metrics for deep insights into user behavior and spending habits. Combined with marketing tools, this data enables precise user targeting to boost engagement and help merchants improve profitability.

• Excellent mobile experience: Complete crash and unexpected-exit logs help developers quickly resolve performance issues. The app launches in milliseconds, the message delivery rate exceeds 95%, and gateway availability reaches 99.999%.

• Government-grade security and compliance: On-device security SDK integration and secure local data storage meet government compliance requirements. The mobile gateway supports RSA and SM algorithms with signature verification, and provides disaster recovery and IPv6 upgrade capabilities.

Customer value

• Personalized and convenient public services: For the first time, digital urban administration can be applied to physical entities in a fine-grained and automated way, giving every resident a direct channel to interact with the local government.

• Improved social administration: The platform serves tens of millions of citizens and uses data analytics and evaluation to understand citizen needs and improve public services. It also breaks down barriers between services to promote information integration.