This topic describes a mobile PaaS (mPaaS) customer case in general fields.
Haier
About the customer
Haier holds high miniaturization and individualization. It is important to design a technical architecture from the organizational point of view, and use the mobile mid-end to manage the iteration and update of branch services in a unified manner. Besides, the architecture can be extended flexibly to integrate more services that form an ecosystem.
Project background
Focusing on user experience and demand, Haier is vigorously empowering various fields with an ecosystem. The company wants to drive internal teams to rapidly incubate new business that covers intelligent manufacturing, hardware, education, and more.
To implement mobile mid-end technology selection, Haier urgently needs a suitable mobile mid-end that can ensure the isolation of each business module while maintaining highly concurrent and collaborative development.
Solution
Integrate mPaaS to develop, test, and release each business module independently. Separate the core elements such as code and resources of each business module, and centrally maintain core business such as logs, storage, and data synchronization. This delivers a more open and flexible client architecture while improving R&D efficiency.
Customer benefits
Build a mobile mid-end that belongs to Haier. Use mPaaS's unified client development framework and standard to meet the collaborative development of multiple teams within Haier Group. Meanwhile, based on a modular architecture, support integrating a module as a whole while ensuring the horizontal expansion of business.
Realize dynamic updates and releases on the mobile client. Use mPaaS HTML5 pages and Mini Program containers to build a real mobile frontend. Each business module can be updated and released independently, so online business operates in a more open and flexible way.
Improve app performance and monitor the performance in real time. Use capabilities such as offline packages and hotpatches to improve the app performance, with the component crash rate being lower than 0.05%. Use capabilities such as Mobile Gateway Service (MGS) and Mobile Analysis Service (MAS) to implement full-link monitoring of the app. The gateway is 99.99% available.
Laoyou Live
mPaaS and Laoyou Live. The performance monitoring of the app supports overall and high-precision positioning.
About the customer
Laoyou Live is a funny and interesting livestreaming platform designed for middle-aged people. Relive the classics by singing old songs in a KTV-style livestreaming atmosphere. Allow middle-aged and old people to fully show themselves on the platform by interacting with each other and exchanging gifts.
Project background
The number of daily active users ranges from 400,000 to 500,000. Most users live in third- and fourth-tier cities and most of their phones are middle and low-end devices. Normally, user experience issues such as product performance, crash, and lag that can be located and solved quickly.
Before selecting mPaaS, Laoyou Live used products from other vendors for performance monitoring. However, users’ daily feedback on problems such as flashbacks and freezes, the products of other companies cannot make a complete record or accurately locate them, resulting in the efficiency of the R&D team in solving related problems has not been improved.
Solution
Basic analysis: Focus on the running data of the app, including the number of daily logon users and new users, usage duration, user retention, page analysis, access path, and more.
Advanced analysis: Focus on specific analysis of business growth, support flexible multi-dimensional analysis, and provide hotpatch reports to help users understand hotpatch, rollback, and related information.
Performance analysis: Focus on performance monitoring such as crash, stuck, and lag. If a performance issue occurs on the client, MAS provides analysis statistics for viewing performance in real time.
Log management: Support querying and searching logs by keyword in real time, or control the logic of reporting logs on the client by setting the switch on the server.
Customer benefits
Quick app O&M: For the feedback provided by end users, mPaaS MAS provides performance monitoring that allows the development team to quickly locate and solve problems.
Greater app stability: The mPaaS container fully guarantees app stability. It is compatible with complex device models based on Android. Combined with performance monitoring, meet the requirements of the development team.
Energy Monster
mPaaS and Energy Monster. Integrate Alipay's native scanning technology with one click.
About the customer
As a public intelligent hardware company, Energy Monster owns various innovative power sharing products. It is committed to meeting the needs of users and merchants by using energy and intelligent hardware networks, and combining IoT and big data in various scenarios.
Project background
As a power bank sharing provider, Energy Monster needs to ensure the stability of offline services, especially the recognition rate of the QR code on its product. The top priority is to improve the scanning performance and recognition rate, so that users can use the power bank immediately after they scan the QR code.
Solution
Customer benefits
Alipay's code scanning capability: Inherit Alipay's native code scanning component to deeply optimize scanning efficiency. The component ranks among the best in the industry in terms of recognition rate, recognition speed, fault tolerance rate, and other aspects. It can deal with extreme issues such as QR code reflection, damage, and blur in the company's offline business.
Real-time guarantee of business stability: Use MAS to monitor code scanning efficiency such as the open rate, crash rate, and use duration, which assists in improving user experience and retention.
Coca-Cola
mPaaS and Coca-Cola: Digital transformation in new retail business uplifts the efficiency of business collaboration significantly.
About the customer
Coca-Cola is the best-selling beverage in the Chinese market. There, the company has a 9% market share in the soft drink market and a 33% market share in the carbonated beverage market. Coca-Cola has long occupied three places among the four well-known brands of carbonated beverages in China. At present, Coca-Cola has tens of thousands of business representatives in China.
Project background
Coca-Cola's business model still relies on offline retail distribution, that is, the company sends its business representatives to manage offline outlets, vending machines, and other sales channels. The representatives visit offline outlets and check shelves with point-to-point tracking records, which can hardly guarantee efficiency and precision.
Therefore, the company's top priority is to intensively manage how business representatives visit customers, such as the visit efficiency, quality, and customer feedback.
Solution
Use a mobile app that provides a unified portal and tools for internal collaboration. For business representatives, divide different regions and outlets, and provide specific plans of visit routes and the requirements on tracking shelves by category. Manage on-site sign-in, photo taking, order placing, and visit records online.
Customer benefits
Greater efficiency of business collaboration: Business representatives can update and track the status of offline outlets on the app and place orders in real time. Based on mPaaS MGS, online services run smoothly and tens of thousands of business representatives can work together anytime and anywhere.
Comprehensive monitoring of the app running data: Based on mPaaS MAS, fully collect the app running data, monitor the app performance, and receive business feedback, providing data support to fuel business growth.
RELX E-Cigarette
mPaaS and RELX E-Cigarette. A powerful code scanning component helps new retail business track goods better.
About the customer
As a new e-cigarette brand, RELX has dominated 68.8% of the e-cigarette market share. Though RELX is a leading player in an emerging industry, the company prioritizes healthy and sustainable development compared with the market share.
It is important that consumers can trace e-cigarettes and judge whether the cigarettes are real. Therefore, RELX needs to realize code scanning verification on the app.
Project background
As the distribution quantity of online channels and offline stores grows rapidly, RELX E-Cigarette needs a product traceability solution to ensure that consumers can judge the authenticity of products anytime and anywhere.
RELX E-Cigarette selects mPaaS and integrates Alipay's code scanning capability, which is applied to bar codes, QR codes, and other similar scenarios.
Solution
Customer benefits
Excellent code scanning capability and product traceability: Inherit Alipay's native code scanning component to deeply optimize scanning efficiency. The component ranks among the best in the industry in terms of recognition rate, recognition speed, fault tolerance rate, and other aspects. It can deal with extreme issues such as QR code reflection, damage, and blur in the company's offline business.
Internal collaboration app based on mPaaS: Based on mPaaS's unified client development framework and standard, RELX E-Cigarette team is rapidly developing an internal collaboration app to help employees collaborate in various stores. Looking forward, RELX will integrate mPaaS to rebuild its customer-side app.
Excellent code scanning capability and product traceability: Inherit Alipay's native code scanning component to deeply optimize scanning efficiency. The component ranks among the best in the industry in terms of recognition rate, recognition speed, fault tolerance rate, and other aspects. It can deal with extreme issues such as QR code small, easy to reflect and flash.
Internal collaboration app based on mPaaS: Based on mPaaS's unified client development framework and standard, RELX E-Cigarette team is rapidly developing an internal collaboration app to help employees collaborate in various stores. Looking forward, RELX will integrate mPaaS to rebuild its customer-side app.