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Marketplace:Alibaba Cloud Marketplace Vendor Guide

Last Updated:Jun 12, 2025

Alibaba Cloud Marketplace, in collaboration with various partners, offers thousands of products covering popular categories such as basic software, enterprise applications, security, AI and big data. Through the Marketplace, users can search for, purchase, deploy, and manage third-party applications, data, and services.

As a commercialization and service platform, the Marketplace provides developers and enterprise users with full-process products, services, and solutions that make selection, deployment, usage, and management more convenient compared to traditional methods.

For ISV partners, the Marketplace leverages Alibaba Cloud's platform capabilities to provide end-to-end services including cloud migration, commercialization, marketing, and sales. Alibaba Cloud Marketplace offers support such as credit for product integration testing, promotional resource assistance, and commission discounts.

Flexible Pricing Models

Free Trial

BYOL

PAYG

Subscription

One Time

Private Offer

Allow users to test the product's performance before purchase

Bring Your Own License, users deploy product on Alibaba Cloud and purchase license offline

Pay as You Go, billing by hour/day, cost-efficient for users

Monthly or Yearly prepaid for users' long-term saving plan

Combined pricing for a package to suite users overall request

Customized pricing for specific users according to the offline discussion

Flexible Delivery Options

Image

API

SaaS

Service

ComputeNest

Pre-configured virtual machine images that can be launched on ECS instances

enabling integration into applications without managing backend infrastructure

Out-of-the-Box, fully managed by the vendor, no infrastructure setup required

Flexible package covers software and services, with offline delivery process,

Enables the deployment of multi-resource solutions through IaC templates

Tiered ISV Strategy & Benefits

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Vendor Requirements

  1. A Valid Alibaba Cloud Account which has passed the Enterprise Authentication.

  2. Overseas Entity: Valid Business Registration License (Outside China Mainland)

  3. Business Establishment: Operated for over 1 year, with an employee scale of more than 20 people.

  4. Contact Information: Dedicated Point of Contact with a Mobile Phone Number (Outside China Mainland).

  5. Product Deployment: Products and/or services which are either deployed on Alibaba Cloud or would drive Alibaba Cloud infrastructures.

  6. Product Status: Provide full-featured, stable, and publicly released software (not beta).

  7. Detailed Product Info: Include product description, billing model, and third-party licenses.

  8. Professional Support: a team that offers over 5*8 Postsales Services.

  9. Terms & Conditions: Acceptance of Alibaba Cloud Marketplace terms and

  10. Other requirements may apply.

Onboarding Process

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Transaction Model

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Ticketing Support

Whenever you encounter any issues related to account, payment, bill, refund or Alibaba Cloud products, please submit a ticket at Support and Services.

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