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Marketplace:Alibaba Cloud Marketplace Vendor Guide

Last Updated:Jun 02, 2026

Alibaba Cloud Marketplace connects ISV partners with cloud users through flexible pricing, multiple delivery options, and tiered partnership benefits.

Alibaba Cloud Marketplace offers thousands of partner-built products across categories such as basic software, enterprise applications, security, AI, and big data. Users can search, purchase, deploy, and manage third-party applications, data, and services.

The Marketplace streamlines product selection, deployment, and management for developers and enterprise users.

ISV partners gain end-to-end support for cloud migration, commercialization, marketing, and sales. Benefits include integration testing credits, promotional resources, and commission discounts.

Flexible Pricing Models

Free Trial

BYOL

PAYG

Subscription

One Time

Private Offer

Test product performance before purchase

Deploy on Alibaba Cloud with your own license, purchased offline

Hourly or daily billing on a pay-as-you-go basis

Prepaid monthly or yearly for long-term savings

Bundled pricing for solution packages

Custom pricing negotiated offline for specific users

Flexible Delivery Options

Image

API

SaaS

Service

ComputeNest

Pre-configured VM images launched on ECS instances

Integrate into applications without managing backend infrastructure

Fully managed by the vendor. No infrastructure setup required

Bundled software and services with offline delivery

Deploy multi-resource solutions through IaC templates

Tiered ISV Strategy & Benefits

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Vendor Requirements

  1. An Alibaba Cloud account with enterprise authentication

  2. Overseas Entity: Valid business registration license (outside mainland China)

  3. Business Establishment: Operated for over 1 year with more than 20 employees

  4. Contact Information: Dedicated point of contact with a mobile number (outside mainland China)

  5. Product Deployment: Products or services deployed on or driving Alibaba Cloud infrastructure

  6. Product Status: Full-featured, stable, publicly released software (not beta)

  7. Detailed Product Info: Product description, billing model, and third-party license details

  8. Professional Support: A support team providing over 5×8 post-sales service

  9. Terms & Conditions: Acceptance of Alibaba Cloud Marketplace terms and conditions

  10. Other requirements may apply.

Onboarding Process

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Transaction Model

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Ticketing Support

For account, payment, billing, refund, or Alibaba Cloud product issues, submit a ticket through Support and Services.

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