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Marketplace:Co-sell Program

Last Updated:Jun 17, 2025

Alibaba Cloud Marketplace Co-sell Program

The Alibaba Cloud Marketplace Co-sell Program enables partners to co-sell your marketplace solution with Alibaba Cloud sales team. By co-selling with Alibaba Cloud, you are potentially targeting high quality enterprise customers.

Benefits

Your Brand will be prioritized in Alibaba Cloud Marketplace Website.

  • You will be able to display your company logo and solution on the home page of Alibaba Cloud International Marketplace website

  • Your solution articles, blogs or whitepaper will be promoted on Alibaba Cloud home page banner

  • In addition, we will provide a column in our Internal Quarterly Newsletter to promote your solution to our Sales Teams

Reach more Enterprise Customers with Alibaba Cloud

  • Build awareness of your solution by leveraging Alibaba Cloud Sales team to co-sell your solutions to Alibaba Cloud Customer base

  • Invitation to enablement sessions with our Alibaba Cloud International sales team

  • In addition, build showcase to deliver to Alibaba key clients

Build a Joint-GTM plan with Alibaba Cloud

  • We will plan webinar session to promote your solutions to Alibaba Cloud customers

  • You will have the opportunity to join Alibaba customer workshops to promote your solutions and develop new opportunities

  • In addition, you will have an opportunity to sponsor large-scale international Alibaba events to reach global customer base

  • Marketplace online marketing program (Optional)

Requirements to Join Co-sell Program

  • A Co-sell Contract with Alibaba Cloud International needs to be signed

  • The solutions have to be transacted via Alibaba Cloud Marketplace only

  • Minimum of 3 verifiable customer wins in the region where the partner will be co-sell active

  • Dedicated sales contact for each co-sell active country, or one single point of contact for multiple countries/regions

  • Dedicated team to provide pre and post-sale customer support through email or Ding Talk Group to cover multiple countries/regions

  • Partner needs to proactively initiate marketing campaigns on their own account to promote the solutions on Alibaba Cloud marketplace

  • Collaborate with Alibaba Cloud Marketing team to launch joint marketing campaigns

Please contact your Business Development Manager to get started.