The Co-sell Program lets independent software vendors (ISVs) sell solutions jointly with the Alibaba Cloud sales team, giving direct access to Alibaba Cloud's enterprise customer base.
Overview
Through the Co-sell Program, your Alibaba Cloud Marketplace solutions are promoted and sold alongside Alibaba Cloud's enterprise sales motion. You get brand exposure, access to enterprise customers, and joint go-to-market support.
Benefits
Brand visibility
Display your company logo and solution on the home page of the Alibaba Cloud International Marketplace website.
Have your solution articles, blogs, or whitepapers promoted on the Alibaba Cloud home page banner.
Reach Alibaba Cloud sales teams through a dedicated column in the internal quarterly newsletter.
Enterprise customer reach
Co-sell your solutions to Alibaba Cloud's enterprise customers through the Alibaba Cloud sales team.
Join enablement sessions with the Alibaba Cloud International sales team.
Build and deliver joint showcases to Alibaba Cloud's key enterprise clients.
Joint go-to-market
Co-host webinars to promote your solutions to Alibaba Cloud customers.
Join Alibaba Cloud customer workshops to promote your solutions and develop new business opportunities.
Sponsor large-scale international Alibaba Cloud events to reach a global customer base.
Participate in the Alibaba Cloud Marketplace online marketing program (optional).
Requirements to join the co-sell program
Sign a co-sell contract with Alibaba Cloud International.
Transact all solutions exclusively through Alibaba Cloud Marketplace.
Have a minimum of 3 verifiable customer wins in the region where you plan to be co-sell active.
Assign a dedicated sales contact for each co-sell active country, or a single point of contact covering multiple countries/regions.
Provide a dedicated team for pre-sale and post-sale customer support via email or DingTalk group, covering all active countries/regions.
Run your own marketing campaigns to promote your solutions on Alibaba Cloud Marketplace.
Collaborate with the Alibaba Cloud marketing team to launch joint marketing campaigns.
To get started, contact your Business Development Manager.