This topic describes the common scenarios of ApsaraVideo Live.
Online education
The Real-Time Streaming (RTS) feature of ApsaraVideo Live is an excellent option for online classes where live interaction is a crucial component. With RTS, teachers and students can interact in real time, creating a more conducive learning environment. ApsaraVideo Live also provides powerful post-editing features such as cloud recording, time shifting, and transcoding, which allows teachers to upload course materials that students can access at their convenience.
Entertainment live streaming
ApsaraVideo Live can be used to quickly set up and distribute high-quality and responsive live streams for the entertainment industry. Many streamers in this category are not professionals, and may accidentally stream illicit content (such as pornography or terrorism). ApsaraVideo Live provides the content moderation feature to help review videos, images, and audio content, reducing labor costs associated with such operations.
E-commerce live streaming
Live streaming is an activity that attracts target customer groups with similar interests and drives engagement at a relatively low cost. In the e-commerce field, live streaming has become an indispensable marketing strategy to bring in high-quality customers. The RTS feature of ApsaraVideo Live minimizes stream latency, and serves as the backbone for live interactions. This allows streamers and viewers to interact with each other at a minimal delay. RTS is also used by Taobao. Lower-latency interactions can drive a higher gross merchandise volume (GMV).
Event live streaming
ApsaraVideo Live provides a massive global network of acceleration nodes and powerful cloud media processing capabilities. These features ensure high concurrency, low latency, and secure, stable live streaming. You can use the production studio feature to merge streams from multiple cameras into a single output. You can also add components such as scoreboards, and insert event intros, commercial breaks, and sponsor logos.
Radio, television, and new media
ApsaraVideo Live supports the Secure Reliable Transport (SRT) protocol that is widely used in the radio, television, and new media industries. In addition, ApsaraVideo Live supports high resolutions such as 4K and 8K, and provides the Narrowband HD™ transcoding feature. This lets you achieve higher image quality at the same bitrate. You can also use the production studio feature to split the screen, add station logos, add bilingual subtitles, and play standby videos.
Enterprise live streaming
ApsaraVideo Live provides content protection features, such as IP address whitelist or blacklist, to protect the live streaming of enterprises from illegal distribution. ApsaraVideo Live also provides the recording feature that you can use to store the videos of sessions or trainings for on-demand playback.