All Products
Search
Document Center

Identity as a Service:Customize branding

Last Updated:Mar 31, 2026

The branding feature lets you customize logon pages for multi-brand and multi-domain scenarios. Configure your company logo, favicon, page style, interface text, privacy policy terms, and default redirect — separately per brand and per language.

Brand types

IDaaS supports two types of brands:

Brand typeQuantity limitScopeConfigurable items
Default brand1 built-in, cannot be deletedDefault endpoint onlyEnterprise (icon, favicon, name), Policy Configuration, Default Jump
Custom brand1 custom brand maximumCan attach a custom domainAll of the above, plus Style Settings and Text Settings
The Style Settings and Text Settings tabs are not available for the default brand. To access full style and text customization, create a custom brand.

Prerequisites

Before you begin, ensure that you have:

Create a custom brand

  1. Log on to the Alibaba Cloud IDaaS console and select the target instance. In the left navigation pane, click Branding.

  2. Click Create Brand. The Create Brand dialog box appears.image

  3. Enter a brand name (1–64 characters). Click Save.

To rename or delete a custom brand later, click Modify or Delete to the right of the brand name.

Configure the effective domain

  1. In the left navigation pane, click Branding. Find the target brand and click Configure Effective Domain.

  2. In the Configure Effective Domain dialog box, select Custom Domain Name and click OK.image

Configure company information

  1. In the Enterprise area for the target brand, click Configure.

  2. Upload your assets and set the company name. The following table lists the requirements for each asset:

    AssetFormatMax sizeRecommended dimensionsNotes
    Enterprise IconPNG or JPG1 MB256 × 256 px (square)Appears on the logon page and portal page
    FaviconPNG32 × 32 px (square)Appears in the browser tab
    Enterprise NameText1–64 charactersSet a different name per interface language
  3. To preview how the page looks, select PC or Mobile in the upper-right corner.

  4. Click Save and Publish to apply the configuration immediately.

Configure logon page style

Style Settings is available for custom brands only.
  1. In the left navigation pane, click Branding and find the target brand. On the brand configuration page, click Login Page Configuration > Configure.image

  2. In the Style Settings tab, configure the following:

    SettingOptions
    Enterprise Icon sizeLarge, Medium, or Small
    Enterprise Icon alignmentLeft, Center, or Right
    Company Name alignmentLeft, Center, or Right
    Page BackgroundSolid Color Background — pick a color using the color picker. Image Background — upload an image and choose a display mode (Fill Screen, Center, Tile, Stretch, or Fit To Screen)
    Login Form PositionLeft, Center, or Right
  3. Preview and test the style:

    • Select PC or Mobile in the Preview section on the right.

    • Click Logon Experience to open the actual logon page and test the interaction.

    • To revert to the last saved state, click Restore Configuration.

  4. Click Save in the lower-left corner to save the configuration as a draft, or click Publish to make it live.

Configure logon page text

Text Settings is available for custom brands only.
image
  1. In the left navigation pane, click Branding and find the target brand. On the brand configuration page, click Login Page Configuration > Configure.

  2. From the Select Language drop-down list, choose the language to configure (for example, 简体中文(zh-Hans-CN) or English (en-US)).

    Each language has its own set of text and style settings. Switch between languages to configure and save them separately.
  3. Configure the following text elements:

    ElementWhat it controlsConfiguration options
    Enterprise NameCompany name displayed on the logon pageFont weight, font size
    Username placeholderHint text shown in the username input fieldPlaceholder text, font weight, font size
    Password placeholderHint text shown in the password input fieldPlaceholder text, font weight, font size
    Custom LinkA link displayed at a specified location on the logon page, pointing to an external pageLink Name (display text, for example, Help Center or Forgot Password) and Link URL (full URL, must start with https://)

Configure terms

image
  1. In the left navigation pane, click Branding and find the target brand. On the brand configuration page, click Login Page Configuration > Configure.

  2. In the Custom Privacy Policy area, click the Select Policy drop-down list and select a policy. If the list is empty, click Add Policy in the Custom Privacy Policy section to create one first.

  3. Click Save and Publish to apply the configuration immediately.

Configure default redirect

image
  1. In the left navigation pane, click Branding and find the target brand. On the brand configuration page, click Login Page Configuration > Configure.

  2. Click the search icon to the right of the Default Redirection Application input box. From the list, select the application to redirect to after logon (for example, MyApp or IDaaS Application Portal).

  3. Click Save in the lower-left corner.

Related operations

To disable, enable, modify, or delete a custom brand, find the target brand on the Branding tab and click Disable, Enable, Modify, or Delete in the Permissions area.