All Products
Search

This Product

    Identity as a Service:Branding

    Document Center

    Identity as a Service:Branding

    Last Updated:Jun 21, 2026

    This topic describes how to configure branding in the Alibaba Cloud IDaaS console. You can customize enterprise information, login page styles, text, policies, and default redirects for a personalized login experience in multi-brand and multi-domain scenarios.

    Default brand

    Brand configuration lets you manage the system default brand and custom brands to customize displays for multi-brand and multi-domain scenarios.

    • Quantity limit: The system provides one non-deletable default brand.

    • Scope: Applies only to the default access domain.

    • Configurable items:

      • Enterprise: Enterprise Icon, Favicon, and Enterprise Name.

      • Login Page Configuration: Policy Configuration and Default Jump.

    • UI limitation: The Style Settings and Text Settings tabs do not appear in the console. You can modify only the basic information listed above.

    Custom brand

    • Quantity limit: You can create one custom brand.

    • Scope: You can associate a custom domain.

    • Configurable items: Full brand customization is supported.

      • Enterprise: Enterprise Icon, Favicon, and Enterprise Name.

      • Login Page Configuration: Style Settings (such as theme color and layout), Text Settings (such as UI copy and prompts), Policy Configuration, and the Default Jump URL.

    • Operations: Supports Disable, Enable, Modify, and Delete.

      Brand name management: To the right of the brand name, click Modify or Delete to rename or delete the brand.

    Create a custom brand

    1. Sign in to the Alibaba Cloud IDaaS console and select your IDaaS instance. In the left-side navigation pane, choose Branding to open the Branding page.

    2. Click Create Brand. The Create Brand dialog box appears.

    3. Enter a brand name (required, 1–64 characters).

    4. Enter the brand name and click Save.

    Configure effective domain

    1. In the left-side navigation pane, choose Branding. Locate your brand and click Configure Effective Domain.

    2. In the Configure Effective Domain dialog box, select Custom Domain Name, and then click OK.

    Enterprise information

    1. In the Enterprise section for your brand, click Configure.

    2. Configure the enterprise information.

      1. Enterprise Icon: Upload your company logo to be displayed on the login and portal pages. The image must be a PNG or JPG file, 1 MB or smaller. A square image of 256×256 pixels is recommended.

      2. Favicon: The favicon appears in the browser tab for the login and portal pages. The image must be a PNG file. A square icon of 32×32 pixels is recommended.

      3. Enterprise Name: Enter an enterprise name, 1 to 64 characters long. You can set a different name for each interface language.

      4. Preview: In the upper-right corner of the page, select PC or Mobile to see a live preview of your changes.

    3. Click Save and Publish to apply the changes.

    Login page

    Style Settings

    1. In the left-side navigation pane, choose Login Page Configuration, locate your brand, and click Configure in the Branding section.

    2. Configure the Style Settings.

      • Enterprise Icon: For the icon size, select Large, Medium, or Small. For alignment, select Left, Center, or Right.

      • Enterprise Name: For alignment, select Left, Center, or Right.

      • Page Background:

        • Select Solid Color Background and use the color picker to set the background color.

        • Select Image Background and choose a background image effect, such as Fill Screen, Center, Tile, Stretch, or Fit To Screen.

      • Login Form Position: Select Left, Center, or Right.

    3. Preview and test.

      • After clicking Save, select PC or Mobile in the Preview section on the right to see the result.

      • Click Login Experience to open the live login page and test the login process.

      • To revert to the previously saved style, click Restore Configuration.

    4. Save and publish.

      • Click Save to save the configuration as a draft.

      • To apply the configuration, click Publish.

    On the Login Page Configuration > Text Settings tab, you can configure the following items. In the Select Language drop-down list, you can select a language, such as Simplified Chinese, and set unique text for each language. You can set the font weight and font size for the Company Name. You can also edit the placeholder text for the username and password input fields and set their font weight and font size. In the Insert Custom Link area, you can enter a link name and a link address. The custom link name will then be displayed in the login box.

    Text Settings

    1. In the left-side navigation pane, choose Branding, locate your brand, and click Configure in the Login Page Configuration section.

    2. Select Language. In the Select Language drop-down list, select the language that you want to edit, such as Simplified Chinese (zh-Hans-CN) or English (en-US).

      Note

      Each language can have its own set of copy and style settings. Switch languages to configure and save them separately.

    3. Configure the Enterprise Name. You can set the font weight and size to achieve the desired display style.

    4. Configure the placeholder text for the username and password input fields in the username and password section:

      • Username placeholder (for example, Enter your account name, phone number, or email).

      • Password placeholder (for example, Enter your password).

      • You can set the font style for this text, such as weight and size.

    5. Insert Custom Link. Custom links appear on the login page to direct users to external URLs.

      • Link Name: The custom display text (for example, Help Center or Forgot Password).

      • Link URL: The full URL (must start with https://).

    Policy

    1. In the left-side navigation pane, choose Branding, locate your brand, and click Configure in the Login Page Configuration section.

    2. Select the policy to display.

      In the Custom Privacy Policy area, click the Select Policy drop-down list and choose an existing policy. If the list is empty, you must first create one by clicking Add Policy in the Custom Privacy Policy section.

    3. Click Save and Publish to apply the configuration.

    On the Login Page Configuration > Default Redirection tab, set Default Redirection Application to IDaaS Application Portal. After a user logs on to IDaaS, they are redirected to this application by default if they need to access the IDaaS Application Portal or have not initiated an application SSO. This configuration is often used to hide the IDaaS Application Portal from being accessed.

    Default Redirect

    1. In the left-side navigation pane, choose Branding, locate your brand, and click Configure in the Login Page Configuration section.

    2. Select the Default Jump application.

      1. Click the search icon to the right of the Default Redirection Application input box.

      2. From the list that appears, select the application to use as the default redirect target (for example, MyApp or IDaaS Application Portal).

    3. Click Save to save your settings.