IDaaS CIAM delivers unique value to each customer while addressing core needs throughout the consumer journey. These values can be summarized in five key points:
1. Unified, smooth, and localized cross-platform user experience
Government agencies, private enterprises, and international companies all aim to present a unified brand image across all platforms and touchpoints. However, isolated identity systems with outdated designs and redundant processes often create fragmented user experiences, inflexibility, and design inconsistencies.
The open architecture of IDaaS integrates with all customer touchpoints, providing unified and widely accepted identity flows that enable frictionless user experiences.
For international customers, Chinese user experience requirements often differ from global standards. IDaaS provides access flows that balance brand identity with localized usage habits, allowing brands to demonstrate respect for users through thoughtfully designed identity products.
2. OneID unifies customer identity within the brand, empowering enterprise digital transformation
Companies with established consumer products or services often develop "identity islands" over time. Common challenges include disconnected consumer and membership accounts, or miniapp marketing system users that are incompatible with website retail system users. IDaaS offers a comprehensive "unified identity toolbox" to solve these enterprise identity integration challenges.
Building on Alibaba's OneID concept, IDaaS extends this unified identity approach to our customers at the identity layer.
3. Reduced development costs and improved resource utilization
Enterprises typically add features incrementally as their business grows, without comprehensive design planning. This results in account systems that become bloated, fragmented, and inflexible with questionable performance and stability, ultimately creating business bottlenecks. Account management serves as the central hub for all user access and cannot tolerate errors, yet enterprises frequently underestimate the complexity of account system design.
Designing a comprehensive system from the beginning requires substantial development investment, scarce security talent, and significantly extends product launch timelines.
CIAM resolves this dilemma by offering an immediately usable solution. You can benefit from a mature account system at minimal cost, ensuring your business operations continue without account-related obstacles.
4. Performance and feature extensibility improves business integration efficiency
In China, consumer access channels, usage habits, security requirements, and traffic patterns constantly evolve. As businesses and markets develop, departments require greater account system extensibility. Limited flexibility in implementing new applications, authentication methods, data collection, or security policies can delay business support, keeping customers waiting and missing critical business opportunities.
CIAM provides configurable interfaces for authentication, accounts, applications, fields, and policies modules that are ready to use upon activation, supporting continuous business development.
With the proliferation of applications and business expansion in recent years, total system users have increased rapidly, with traffic varying dramatically based on promotions, seasons, and time of day. The performance and elasticity of your account system directly influence your business growth potential.
CIAM's performance has been thoroughly optimized and rigorously tested to ensure consistent service stability.
5. Security compliance
Reports of privacy breaches and mass account theft occur annually. While improving security across fragmented identity systems is challenging, consolidated identity management through IDaaS provides customers with comprehensive, diverse, and flexible security capabilities.
Information security compliance regulations in China have been introduced progressively in recent years, demonstrating the government's clear emphasis on information security. Identity management forms the central hub for all relevant regulations and requirements, making identity system compliance fundamental. IDaaS meets Level 3 Protection requirements and has passed PCI and ISO series certifications, providing robust security guarantees for enterprises.
Beyond Chinese regulations, IDaaS has extensive experience with international customers, offering local security compliance guarantees globally. By implementing IDaaS, you receive comprehensive security and compliance support that meets regulatory requirements.