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Direct Mail:Delivery Reports

Last Updated:Jul 27, 2023

Log on to the DirectMail Console, and you can query the delivery data of all the sender addresses under the account, and the delivery data of each sender address. The data includes the total volume, successful volume, failed volume, invalid addresses, success rate and invalid address rate.

Delivery Overview

In the left-side navigation pane, click Delivery Overview, and you can query the delivery data.

Email Delivery Statistics

Select the Email Tag, Sender Address, From and To dates, and click Query.

Note: You can query up to seven days of email delivery statistics.

You can query the total number, successful delivery number, failed delivery number, invalid addresses, success rate and invalid address rate of seven days in the Email Delivery section.

Example Delivery overview chart

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Example delivery data detailsData statistics

Recipient Tracking

  1. On the Delivery Overview page, click Recipient Tracking.

  2. Select the From and To dates, and click Query.

Note: You can query up to seven days of tracking data.

The data tracking feature collects the opening and clicking data of emails you sent, and helps you understand the delivery results. You can query the tracking data about emails, including the opens, open rate, clicks, click rate, independent opens, independent open rate, independent clicks, and independent click rate.

Definition:

"Open" behavior: the behavior of opening an email after receiving it;

"Click" behavior: after receiving the email, open the email and click the URL in the email;

"Independent opening" behavior: the "opening" behavior is deduplicated based on the same email;

"Independent click" behavior: the "click" behavior is deduplicated based on the same email;

Note: If you select a China mainland region as your DirectMail service region, you must make sure that:

  • The domain name must be successfully ICP filed in the system of the Ministry of Industry and Information Technology of China.

  • CNAME is the link navigation record. The domain name must have the optional item CNAME Verification configured for collecting the opening and clicking data.

  • The domain name has been verified. The recipient tracking feature for new email tasks is only available for the sender addresses which are created on the domain names which have passed the domain verification.

Example data tracking trend chart

data tracking trend chart

Example data tracking detailsData tracking details

For more information on how to enable the data tracking feature, see How can I enable the data tracking feature?

Delivery logs

You can query the delivery details according to the creation time, sender addresses, recipient addresses, email tags and delivery statuses.

  1. Click Delivery Log in the left-side navigation pane of the DirectMail console.

  2. Select the time Range,Filtering Conditions Delivery Status,and click Query.

Note: You can query up to 30 days of delivery logs.

Invalid addresses

  1. Click Invalid Addresses in the left-side navigation pane of the DirectMail console.

  2. Select the From and To dates, input the Keywords, and click Query.

You can also click Export if you want to export the invalid address details.

Note:

  • You can query up to 30 days of invalid address records.

  • Invalid addresses here refer to newly added addresses.