In the Direct Mail console, you can go to the Statistics page to view summary data and delivery statistics for emails sent from all sender addresses under your Alibaba Cloud account. The statistics include total deliveries, successful deliveries, failed deliveries, invalid addresses, success rate, and invalid address rate.
Sending data
In the navigation pane on the left of the Direct Mail console, click Sending Data.
View sending data
Select an Email Tag, Sender Address, Start Time, and End Time, and then click Query.
Note: You can view up to 14 consecutive days of email sending data. This includes the total number of emails sent, successful deliveries, failed deliveries, invalid addresses, success rate, and invalid address rate.
Example of a trend graph for email sending data
You can query statistics for a period of up to 14 days within the last 30 days. By default, data from the last 7 days is displayed.
View email tracking
On the Sending Data page, click Email Tracking.
Select a start and end time, and then click Query.
Note: You can query tracking data for up to 14 days.
The email tracking feature lets you collect open and click data for sent emails to measure the performance of your campaigns. You can query tracking data for a specific sending task. This data includes opens, open rate, clicks, click-through rate, unique opens, unique open rate, unique clicks, and unique click-through rate.
Terminology:
"Total": The total number of successfully delivered emails that have tracking enabled.
"Open": The behavior of a recipient opening an email.
"Click": The behavior of a recipient clicking a URL in an email after opening it.
"Unique Open": The "Open" behavior, with duplicates removed for each recipient.
"Unique Click": The "Click" behavior, with duplicates removed for each recipient.
For considerations when using the data trail feature, see How do I enable the data trail feature?
Example of a trend graph for email tracking
Sample data trail details
For more information about how to enable the email tracking feature, see How do I enable the email tracking feature?.
View sending details
You can query details based on the sending task creation time, sender address, recipient address, email tag, and delivery result.
In the navigation pane on the left of the Direct Mail console, click Sending Details.
Select a Time Range, Filter Condition, and Delivery Result, and then click Query.
Note: You can query data for a maximum of 30 days.
Unsubscribes
This occurs when a recipient unsubscribes from your emails because they no longer want to receive them.
If you attempt to send another email to this recipient, the delivery is blocked with the error code 562 Unsubscribed rcptto.
For more information, see Unsubscribe feature documentation.
Spam reports
A spam report is feedback from a recipient's service provider (SP) that is sent through a feedback loop (FBL). The SP aggregates spam reports and sends them to Alibaba Cloud Direct Mail. This usually happens because a recipient finds an email unnecessary or offensive and reports it as spam in their mailbox. The interface for reporting spam varies among mailbox providers.
If you attempt to send another email to this recipient, the delivery is blocked with the error code 560 Recipient Reported Spam.
Unsubscribe data is updated in real time.
Spam report data is updated daily.
Do not send marketing, subscription, or other types of emails to these recipients. For triggered emails, such as verification code emails, use a sender address of the trigger type. Do not remove a recipient from these lists unless they unsubscribed or reported spam by mistake. Doing so can cause a high complaint rate for your sender address or domain, which may lead to blacklisting by recipient SPs.