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    Chat App Message Service:Best practices for product catalog templates

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    Chat App Message Service:Best practices for product catalog templates

    Last Updated:Jul 23, 2025

    A product catalog template is a marketing template that displays enterprise product catalogs in WhatsApp. It consists of a product thumbnail, custom body text, a fixed text title, a fixed text subtitle, and a button for viewing the catalog. When customers receive a product catalog template message, they can click the button to view the enterprise product catalog in WhatsApp.

    Prerequisites

    Before sending messages using a product catalog template, you must upload products to the Meta Commerce Manager platform and bind the product catalog to your WhatsApp Business account (WABA).

    Step 1: Upload the products to the Commerce Manager platform of Meta

    • You can share your products after creating a product catalog and binding it to your WABA.

    • You must create a product catalog before uploading products.

    1. Create a product catalog

      1. Go to the Commerce Manager platform of Meta.

      2. In the Assets page, click Add Catalog.

        Select a catalog type and configure the catalog.

      3. Configuration complete.

    2. Upload products

      1. Go to the Commerce Manager platform of Meta.

      2. Select the catalog to which you want to upload products.

      3. On the Catalog > Data Sources page, click Add Products in the upper-right corner.image.png

      4. Select a method to add products and add the products.

    Step 2: Bind the product catalog to a WABA

    1. Log on to the Business Manager platform of Meta and select your business.

    2. Select WhatsApp Manager in the upper-left corner of the page and click the account to which you want to bind the catalog.

    3. In the navigation pane on the left, choose Catalog.

    4. On the Catalog page, click Select Directory.

    5. Select the catalog that you want to bind from the drop-down list and click Bind Catalog.

    Step 3: Authorize Chat App Message Service to manage the product catalog

    1. Log on to the Business Manager platform of Meta and select Business settings.

    2. In the navigation pane on the left, choose Users > Partners.

    3. Select Alibaba Cloud Singapore from the partner list and click Share Assets on the right side of the page to share your assets.image.png

    4. In the dialog box that appears, set asset information.image.png

      • Select asset type: Select Catalog

      • Select assets: Select the name of the product catalog that you want to authorize Chat App to manage

      • Catalog: Turn on Manage catalog in the Full control section

    5. Click Save Changes.

    Step 4: Use the product catalog template in the Chat App Message Service console

    You must synchronize and bind the product catalog before using the product catalog template in the Chat App Message Service console.

    1. Synchronize and bind the product catalog

      1. Log on to the Chat App Message Service console.

      2. In the left-side navigation pane, click Channel management.

      3. On the Channel Management page, find the WhatsApp channel, and click its ID or click Manage in the Actions column.

      4. In the navigation pane on the left, choose Catalog List.

      5. On the Catalog List page, click Synchronous Catalog. After the synchronization is complete, click Bind in the catalog name list.image.png

      6. After the catalog is bound, click Synchronous Product.

    2. Create a product catalog template

      1. In the navigation pane on the left, choose WhatsApp Template Design

      2. On the WhatsApp Template Design page, click Create New Template.

      3. Configure the template: Enter a template name, select Marketing for the Category parameter, turn on Allow modify category, and select a template language.

      4. On the template configuration page, select an option from the Template format drop-down list.image.png

        Note

        You can select Custom message, Catalog message, and Multi-product message templates.

        • Custom message: This option is used to configure general marketing templates instead of product catalog templates.

        • Catalog message: This option is used to configure catalog templates. You can edit the body and add a footer for a catalog template.

        • Multi-product message: This option is used to configure product catalog templates that display multiple products. You can edit the header and body, and add a footer for a multi-product message. You can click the header, body, or footer in the preview mode to edit the corresponding content.

      5. Save the template and submit it for review. You can use the template after it is approved.

    3. Send a product catalog template message

      1. In the navigation pane on the left, choose Send Message.

      2. Specify the parameters as prompted.

        • Select a template language

        • Select an approved product catalog template

        • Select a sending account

        • Specify a sending method

        • Configure the catalog. The product data in the catalog is obtained from the products synchronized in the Catalog list section of the navigation pane on the left.

          If the template is a catalog message template, select a product as the cover product.image.png

          If the template is a multi-product message template, configure the catalog and products.image.png

        • Select an import method

      3. Click Send to send the message.