Marketing Messages Lite (MML) is a new, optimized marketing message solution introduced by WhatsApp. It aims to help enterprises improve their performance and enhance message quality. MML messages are automatically optimized for sending and reading, providing a higher-quality experience and delivering relatively better business performance.
Chat App Message Service will update the rules for creating and sending marketing template messages according to the following timeline:
Starting April 1, 2025, MML messages will be available for all countries/regions supported by WhatsApp business messages. At that time, enterprises are encouraged to quickly complete the Marketing Messages Lite registration on the WABA Management page of their WhatsApp channel.
Starting May 1, 2025, enterprises that have not successfully registered for MML will be restricted from creating new marketing templates.
Starting July 1, 2025, enterprises that have not successfully registered for MML will be restricted from sending marketing messages.
To avoid any impact on your marketing message delivery, please register for MML as soon as possible after April 1, 2025.
For more information, see MML messages.