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    Chat App Message Service:WhatsApp message rate updates in specific countries and regions

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    Chat App Message Service:WhatsApp message rate updates in specific countries and regions

    Last Updated:Nov 05, 2025

    Dear user,

    Meta is going to change WhatsApp message rates in specific countries and regions. Please read this announcement carefully to assess the impact on your business and prepare accordingly.

    Background

    Effective October 1, 2025, Meta will update WhatsApp message rates for several countries and regions. These changes will affect marketing, utility, and authentication messages. Additionally, the billing region for Zimbabwe will change.

    Policy details

    Overview of rate changes

    Regions with rate increases:

    • United Arab Emirates: price increase for marketing and Marketing Messages Lite (MML) messages.

    • Colombia: price increase for utility and authentication messages.

    Regions with rate decreases:

    • Mexico: price decrease for marketing and MML messages.

    • Saudi Arabia, Argentina, and Egypt: price decrease for utility and authentication messages.

    Billing region adjustment:

    • Zimbabwe: reclassified to "Rest of Africa" and billed at the corresponding rates.

    Updated rates:

    Recipient country/region

    Marketing

    (USD per message)

    MML

    (USD per message)

    Utility

    (USD per message)

    Authentication

    (USD per message)

    Before

    After

    Before

    After

    Before

    After

    Before

    After

    Argentina

    -

    -

    -

    -

    0.0289

    0.026

    0.0289

    0.026

    Colombia

    -

    -

    -

    -

    0.0002

    0.0008

    0.0002

    0.0008

    Egypt

    -

    -

    -

    -

    0.0052

    0.0036

    0.0052

    0.0036

    Mexico

    0.0436

    0.0305

    0.0436

    0.0305

    -

    -

    -

    -

    Saudi Arabia

    -

    -

    -

    -

    0.0115

    0.0107

    0.0115

    0.0107

    United Arab Emirates

    0.0384

    0.0499

    0.0384

    0.0499

    -

    -

    -

    -

    Effective date

    • For pay-as-you-go users: Messages sent to the listed countries and regions will be billed at the new rates starting at 00:00 on October 1, 2025.

    • For subscription users: New messages sent after the Chat App Message Service rates are updated will be billed at the new rates.

    Assess impact

    Follow these steps to understand the impact of these changes:

    1. Check your account type to see if you use a subscription or pay-as-you-go model.

    2. Review your message destinations. Confirm if you send messages to the affected countries and regions.

    3. Assess the cost impact. Estimate the change in your costs based on your message volume and types.

    4. Create a response strategy. Adjust your sending strategy.