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    Chat App Message Service:WhatsApp message rate updates on April 1,2026

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    Chat App Message Service:WhatsApp message rate updates on April 1,2026

    Last Updated:Mar 06, 2026

    Dear customer,

    Meta is going to change WhatsApp message rates in specific countries and regions. Please read this announcement carefully to assess the impact on your business and prepare accordingly.

    Background

    Effective April 1, 2026, Meta will update WhatsApp message rates for several countries and regions. These changes will affect marketing, utility, authentication, and authentication (international) messages.

    Policy details

    Overview of rate changes

    Regions with rate increases:

    • India: Rates for authentication (international) messages will increase.

    • Pakistan: Rates for utility and authentication messages will increase.

    • Saudi Arabia: Rates for marketing and MML messages will increase.

    Regions with rate decreases:

    • Türkiye: Rates for utility and authentication messages will decrease.

    Updated rates

    Country/region

    Marketing

    (USD per message)

    MML

    (USD per message)

    Utility

    (USD per message)

    Authentication

    (USD per message)

    Authentication (international)

    (USD per message)

    Before

    After

    Before

    After

    Before

    After

    Before

    After

    Before

    After

    India

    -

    -

    -

    -

    -

    -

    -

    -

    0.028

    0.0304

    Pakistan

    -

    -

    -

    -

    0.0054

    0.01

    0.0054

    0.01

    -

    -

    Saudi Arabia

    0.0455

    0.0501

    0.0455

    0.0501

    -

    -

    -

    -

    -

    -

    Türkiye

    -

    -

    -

    -

    0.0053

    0.0009

    0.0053

    0.0009

    -

    -

    Effective time

    • For pay-as-you-go users: Messages sent to the listed countries and regions will be billed at the new rates starting at 00:00 on April 1, 2026.

    • For subscription users: New messages sent after the Chat App Message Service rates are updated will be billed at the new rates.

    Assess impact

    Follow these steps to understand the impact of these changes:

    1. Check your account type to see if you use a subscription or pay-as-you-go model.

    2. Review your message destinations. Confirm if you send messages to the affected countries and regions.

    3. Assess the cost impact. Estimate the change in your costs based on your message volume and types.

    4. Create a response strategy. Adjust your sending strategy.