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Channel Platform:Coupon Distribution Management

Last Updated:Apr 14, 2025

This page enables you to create coupon templates for specific customer accounts, providing discounts on products for a specific amount and duration. Alibaba Cloud offers a coupon distribution function for partners, including Distributor Resellers and T2 resellers. Partners can issue coupons to their end users to encourage spending and facilitate POC tests."

1. How to Apply and Distribute Coupon

Step 1: Create Coupon Template

Log in to the ACPN platform and click "Coupon Management" --- "Coupon Discount Management" --- "Create Template".

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Step 2: Edit Coupon Information

Fill in the coupon information and click the 'Confirm' button to generate the corresponding template ID.

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    Note

    [Template Name] : Partner can name the coupon as needed.

    [Reason For Application] : Partner can describe the reason as needed.

    [Cost Bearer] :

    • Partner: Alibaba Cloud charges partners for the coupon amounts used by sub-accounts. (E.g. If a product costs $10 and the partner offers a 20% discount, and the end user uses the coupon to cover the full amount, the end user pays $0, and the partner owes Alibaba Cloud $8.)

    • Alibaba Cloud: Alibaba Cloud does not charge partners for the coupon amounts used by sub-accounts.(Example: If a product costs $10 and the partner offers a 20% discount, and the end user uses the coupon to cover the full amount, the end user pays $0 and the partner owes Alibaba Cloud $0.)

    [Applicable Products] :

    • All Products: Any product on the distribution side that meets the deduction criteria can use the coupon

    • Custom: Partners can limit the coupon to specific products as needed.image

    [Limit Per Person] : Refers the number of times the coupon can be issued to the same end users.

    • Limited to 1: Only one coupon can be issued to the same end user.

    • Unlimited: Unlimited coupon can be issued to the same end user.

    [Value] : Partner can set the value as needed.

    [Valid Period] : The applicable duration of the discount coupon. The maximum validity period for cost-bearing coupons from Alibaba Cloud is 180 days; there are no restrictions on the validity period for cost-bearing coupons that partners are responsible for, and partners can customize the duration based on their needs.

    • Validity Duration: Set the coupon validity period starting from midnight on the day it is issued, with the duration measured in days.

    • Custom Timeframe: Edit the specific start and end dates for validity..

    [Purchase Type] :

    • Subscription: Deduct the order cost of prepaid products.

    • Pay-As-You-Go: Deduct billing charges for postpaid products.

    [Coupon Description] : Partners can edit the coupon description as needed.

Step 3: Issue Coupon

In Coupon Distribution Management, find the Template ID used for issuing coupons. Click 'Issue Coupon' in the Actions menu. Select the account to receive the coupon and click the shuttle icon to move it to the list on the right. Verify the selected account and click 'Confirm'.

Note

A coupon template with the status [Approved] can be reused and sent to different end users within its validity period.

A template with the status [Expired] cannot be sent. If an end user needs a coupon with the same settings, please recreate the coupon template.

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Step 4: Waiting for Coupon Authorization

Switch to the 'Coupon Authorization Status' page and wait for the approval.

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Attention:

If BD approval is not required, the coupon application is automatically approved, and the system will release the coupons to the selected end users.

If BD approval is required, the approval results can be viewed in this menu. The partner can withdraw the application before BD completes the approval. Once approved, the system will automatically release the coupons to the selected end users.

2. FAQ

  1. Can T1 partner issues coupons to T2 reseller?

No, T1 partners cannot issue coupons to T2 resellers. If a T2 reseller has a testing request, they can create an end user account under tier 2 for testing purposes, and then apply coupons to that end user, with the costs covered by Alibaba Cloud. Due to restrictions within the ACPN platform, partners cannot apply coupons to sub-accounts in certain scenarios, as indicated by the red line in the screenshot below.

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  1. Can BD directly apply for coupons for end users?

No, BDs cannot directly apply coupons for end users. If channel partners need coupons from Alibaba Cloud for their end users' testing or other scenarios, they must inform the BD. Once both sides agree, the BD can initiate the application.

  1. What are the rules for deducting the amount of coupons?

A coupon can only be successfully deducted if its amount is greater than or equal to the order or bill amount. For example, if the coupon amount is $100 and the order amount is $90, the coupon can be used, leaving a remaining $10 for future use. However, if the coupon amount is $100 and the order amount is $110, the coupon cannot be applied.

  1. What's the deduction order of coupons and discounts?

The system prioritizes discount information first, followed by coupons. For instance, if an end user has a 10% discount and a $100 coupon for an order with an original price of $100, the discount will reduce the price by $10, making the payable amount $0 after applying the coupon.

  1. What is the payment effect of different coupon cost bearing parties?

Premise [1] : T1 has a 20% discount configuration and a $100 coupon covered by Alibaba Cloud; T2 has no discount configuration or coupons, and the end user has a $100 coupon also covered by Alibaba Cloud. If the end user orders $100 worth of products, the disbursement effect is as follows:

Original cost

Discount Deduct

Discount (%)

Coupon Deduct

Pretax cost

Enduser Billing

100

0

0

100

0

T2 reseller Billing

100

100

100%

0

0

T1 partner Biliing

100

100

100%

0

0

Premise [2] : T1 has a 20% discount configuration and a $100 coupon covered by Alibaba Cloud. T2 has no discount configuration or coupons. The end user has a $100 coupon covered by Tier 2 and orders $100 worth of products. The effect of disbursement is as follows:

Original cost

Discount Deduct

Discount (%)

Coupon Deduct

Pretax cost

Enduser Billing

100

0

0

100

0

T2 reseller Billing

100

0

0

0

100

T1 partner Biliing

100

20

20%

80

0

  1. How to refund an instance purchased with a coupon deduction?

The amount deducted by the coupon will not be refunded, and there will be no cash refund. If the amount payable is $0 due to the coupon deduction at the time of purchase, the refund amount will also be $0, and the coupon amount will remain $0.

  1. Will coupons issued by the original partner remain valid after the distribution relationship changes?

No.

  1. Where can partners check the coupons that belong to themselves?

"Console" --- "Expenses" --- "User Center" --- "Coupons"

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  1. Where can end users check the coupons that have been issued by partners?

"Console" --- "Expenses" --- "User Center" --- "Coupons"

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  1. What if partner issues a coupon by mistake?

Contact BD and send the relevant email. Use the following text template:

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[Relevant Coupon Code] :

(Relevant data is located in [Coupon Management] - [Coupon Usage] - [Coupon Code], please get the information in the following screenshot)

[Relevant Template ID] :

[Relevant UID] :

[Reasons for cancellation of application] :

  1. Can the coupon be used to deduct amounts from past billing periods?

No, the coupon can only be used to deduct amounts from bills or orders that occur after the coupon takes effect and cannot be applied to past billing periods. For example, if an account has an outstanding balance of $90 from November and receives a $100 coupon in December, the coupon cannot be used to cover the November balance but can be used for future orders after it becomes effective.

  1. Will the coupon be considered as a part of available fund?

No. For example, if an end user has an available balance of $10 and a $100 coupon and wants to place a $90 order, an error will occur due to insufficient available funds.

  1. Can partner cancel/revoke/delete the issued coupon ?

Yes,partner can go to coupon management page. Use"Cancel" button to make the coupon invalid. image