Coupons are promotional discounts that Alibaba Cloud issues during marketing campaigns. They reduce the cost of subscription orders and pay-as-you-go bills. This guide covers coupon types, how to apply them, and how to troubleshoot common issues.
To view your coupons, log on to the Expenses and Costs console and go to the Coupons page.
Coupon types
Coupons are classified in two ways: by how they discount and by which products they apply to.
By discount type
| Type | How it works |
|---|---|
| Cash coupon | Has a fixed nominal value. Apply it to multiple orders or bills until the balance reaches zero. |
| Spend and save coupon | Has a spending threshold (for example, "spend $100 to save $10"). Provides a one-time discount when your order meets the threshold. |
| Discount coupon | Has no spending threshold. Provides a one-time discount on a single order, up to a maximum discount amount. |
By applicable products
| Type | Applies to |
|---|---|
| General-purpose coupon | Most cloud products, including Elastic Compute Service (ECS), Object Storage Service (OSS), and ApsaraDB RDS. Cannot be used for cloud communications products, Domain Name, physical goods, or Alibaba Cloud Marketplace third-party products. For the full exclusion list, see General-purpose coupon exclusions. |
| Product-specific coupon | Specific products included in a promotion. Terms and conditions are defined by the promotion rules. Coupons for official Alibaba Cloud website products cannot be used for Alibaba Cloud Marketplace products, and vice versa. |
Effective June 8, 2023, coupons marked "Applicable to all products" can no longer be used to pay for Voice Service (VS), Short Message Service (SMS), or Message Service (MNS).
Account limits
Each account can hold up to 50 valid coupons at a time, including coupons frozen by unpaid orders. To claim new coupons, use or wait for existing ones to expire.
View your coupons
On the Coupons page, filter by Effective Time, coupon status, or Coupon No. to find a specific coupon. The coupon list shows the following details:
| Field | Description |
|---|---|
| Nominal value | The face value of the coupon. |
| Balance | The remaining usable amount. When the balance reaches zero, the coupon is exhausted and can no longer be applied to orders or bills. |
| Validity period | The date range during which the coupon is valid. |
| Applicable products | The products this coupon can be applied to. |
| Applicable scope | Whether the coupon is general-purpose or product-specific. |
| Status | Valid — active and usable. Exhausted — balance is zero. Expired — past the validity period. Void — canceled or invalidated. |
| Order type | The eligible transaction types: new purchase, renewal, free trial, conversion, scale-up, upgrade, or pay-as-you-go bill. |
Before applying a coupon, check its details. Each coupon has specific applicable products, billing methods (subscription or pay-as-you-go), and usage conditions. Some coupons cannot be combined with other promotional offers.
Get coupons from promotional campaigns on the official website. Review the rules and conditions before claiming.
Apply coupons to subscription orders
When purchasing a subscription resource (such as an ECS instance), the payment page automatically filters and displays coupons that match the product, payment type, and order amount. Select a coupon from the list to apply it.
Key rules:
One coupon per order. A cash coupon can be applied to multiple orders until its balance is depleted.
Frozen status. A coupon applied to an unpaid order is frozen and unavailable for other orders. To unfreeze it, go to My Order, find the unpaid order, and void it. The coupon status returns to Valid after the order is canceled.
Renewals. For manual renewals, select a coupon on the renewal payment page. For auto-renewal, the system automatically selects and applies the most suitable coupon.
If no coupons appear on the payment page, go back to the purchase page and click Add to Cart. On the Confirm Order page at checkout, you can then select a coupon.
Automatic deduction for pay-as-you-go bills
For pay-as-you-go resources, the system automatically applies active coupons at billing time — no manual action needed.
How the system selects coupons:
The system applies coupons in this order:
Coupons expiring soonest are used first.
If multiple coupons share the same expiration date, the one with the highest balance is used first.
Example: Your pay-as-you-go bill is $10. You have three eligible cash coupons:
| Coupon | Balance | Expires |
|---|---|---|
| A | $3 | March 9 |
| B | $8 | March 9 |
| C | $10 | March 10 |
The system uses Coupon B first (same expiry as A, but higher balance). Coupon B ($8) is applied first; $2 is then deducted from Coupon A, exhausting it. The $10 bill is fully covered — Coupon C is not used.
Multi-coupon deduction: If one cash coupon's balance is insufficient, the system applies the next available cash coupon to the remaining amount until the bill is fully paid or all available coupons are used. Any remaining balance after all coupons have been applied must be paid separately.
Coupons cannot be applied to overdue bills. Top up your account to clear the overdue amount first. After your account is current, coupons apply to new pay-as-you-go charges normally.
To view the usage history of a coupon, go to the Coupons page and click View Details in the Actions column.
To see how much a coupon reduced a specific order or bill, check the Coupon Deduction Amount field in Billing Details.
Share coupons across accounts
If your organization has multiple Alibaba Cloud accounts, use equity asset sharing to share coupons across accounts and optimize costs.
Prerequisites: The Enterprise Account Center feature is enabled.
Procedure:
Log on to the Expenses and Costs console, click Account Sharing, and go to the Equity Asset Sharing page.
Select the coupon to share, click Edit in the Actions column, and configure the sharing settings.
Set the Sharing Scope:
Organization — the coupon is shared with all accounts under the selected organization node. The scope adjusts automatically as accounts are added or removed.
Account — the coupon is shared with specific accounts. The scope is fixed and does not change automatically.
To stop sharing, click Cancel sharing in the Actions column for the shared coupon.
Coupon refunds
When an order is canceled, a resource is unsubscribed, or provisioning fails, the system may refund a used coupon based on the product, payment status, and order type.
| Scenario | Refund outcome |
|---|---|
| Order canceled before payment | Coupon is refunded. |
| Provisioning fails after order is placed, or bill is rolled back | Cash coupons and spend and save coupons are refunded. Discount coupons are not refunded. |
| Resource unsubscribed or bill adjusted | System determines refund eligibility based on specific rules. |
| Domain Name or virtual machine host order or resource creation fails | Coupons are not refunded. |
FAQ
Why can't I use my coupon?
Check the coupon details on the Coupons page or the relevant campaign page. The most common reasons are:
The coupon does not apply to the product you are purchasing (check Applicable Products).
The coupon has expired (check Validity Period).
The order type does not match the coupon's eligible types (check Order Type).
The order duration does not meet the coupon's requirements.
The order amount is below the minimum threshold required for a spend and save coupon.
Another discount or promotional offer is already applied to the order.
If you cannot use a coupon on a mobile device, try a different browser or switch to a desktop.
General-purpose coupon exclusions
Products not eligible for general-purpose coupons fall into three categories: products by product code, commodities by commodity code, and physical or third-party Marketplace goods.
By product code: All products under the following product codes are ineligible.
| Product name | Product code |
|---|---|
| New Retail Data Service | oplus |
| Domain Name | domain |
| Trademark Service | trademark |
| Filing Service | companyreg |
| Content Delivery Network (CDN) | cdn |
| Edge Node Service (ENS) | ens |
| Edge Network Acceleration | snsu |
| Short Message Service (SMS) | dysms |
| Voice Service (VS) | dyvms |
| Intelligent Contact Center | aiccs |
| Phone Number Privacy Protection | dypls |
| Phone Number Authentication Service | dypns |
| Phone Number Encyclopedia | dytns |
| Data Voice Service | aliyundvs |
| ChatAPP Message | cams |
| 5G Interconnection Platform | xgip |
| Cellular Data Package | dycdps |
| IoT Terminal Operating System | aliosthings |
| Cloud Casting | cd |
| IoT Edge Computing | iotedge |
| City IoT Platform | citylink |
| Agriculture IoT Platform | farmlink |
| Industrial IoT Platform | iiot |
| ApsaraDB for OceanBase | oceanbase |
| Quick Audience | retailadvqa |
| Quick Tracking | man |
By commodity code: Commodities with the following commodity codes are ineligible.
| Commodity name | Commodity code |
|---|---|
| Plan (Qoder) | sgcmgj00036615 |
| Addon (Qoder) | sgcmgj00036655 |
| DingTalk Smart Printing | hardware_mpdprint |
| DingTalk Smart Meeting | hardware_mpdmeeting |
| DingTalk Smart Attendance | hardware_mpdattendance |
| DingTalk Smart Communication | hardware_mpdcommunication |
| Wuying Notebook - NS01 | gws_hardwarens01_public_cn |
| Wuying Cube - AS05 | gws_hardwareas05_public_cn |
| Wuying Hardware Terminal | gws_hardware_public_cn |
| TiDB Cloud | sgcmgj00035763 |
Physical goods and third-party products: Physical goods (such as server hardware, network devices, or other physical accessories) and all third-party products from the Alibaba Cloud Marketplace are ineligible.