"Funsoft successfully deployed its NovelMe application on Alibaba Cloud, ensuring high availability, improving response rate, and preventing and mitigating server performance issues."

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About Funsoft

Funsoft Mobindo Indonesia is an application development startup based in Jakarta, Indonesia. Established in 2017, Funsoft is primarily devoted to Indonesia's education and entertainment industry. It aims to elevate happiness and bring equal opportunities in knowledge for the Indonesian population. Developed and owned by Funsoft, NovelMe is a popular and much-loved Indonesian reading application that offers an enormous collection of free books across a wide spectrum of genres. It provides easy and quick access to literature for people who love to read, anytime and anywhere.


There has been a significant increase in mobile phone usage during the Covid-19 pandemic. Funsoft’s reading application NovelMe also witnessed a surge in its daily users. It became crucial for Funsoft to provide a seamless experience to its users by mitigating any potential downtime risks and ensuring high application availability. Funsoft was looking for a trusted, high-performing, and cost-effective cloud service provider to successfully handle the growing volume of incoming traffic, manage a large amount of user data and ensure business continuity.

Why Alibaba Cloud

Alibaba Cloud is recognized for its technological innovation, especially in large-scale computing and data storage middleware. Alibaba Cloud offers one of the most extensive portfolios of cloud-native database solutions to its customers, supporting all the mainstream open-source and commercial database solutions, including MongoDB, PostgreSQL, MySQL, SQL Server, and Redis. In terms of the product type and quantity, Alibaba Cloud offers more than 200+ cloud services that help optimize costs, scale efficiently, and maintain robust data security. Alibaba Cloud also has a strong presence in Indonesia with three word-class local data centers, making it an ideal choice for fulfilling Funsoft's requirements on production and disaster recovery. Alibaba provided 99.5% guaranteed uptime with its service-level agreements (SLA), ensuring high availability and smooth application operation even during heavy traffic peaks. Moreover, Alibaba Cloud comes with an extensive experience within the region, helping many Indonesian companies with their modernization needs. With this local experience, Alibaba Cloud’s technical team is able to support Funsoft’s technical team with application deployment and quick expansion of its business on the cloud.


Funsoft deployed its core application, NovelMe, by leveraging Alibaba Cloud infrastructure-as-a-service, such as Elastic Compute Service (ECS) clusters and Server Load Balancer (SLB). ECS helped the company respond to the real-time needs of its business with scalable and on-demand compute capacity on the cloud. Similarly, SLB helped distribute the incoming network traffic across groups of backend servers to increase application availability, efficiently manage sudden traffic spikes, and reduce response times. Funsoft also leveraged Alibaba Cloud Content Delivery Network (CDN) to accelerate the application frontend access, reduce loads on origin servers to prevent network congestion, and secure route to CDN to protect the system from malicious end-user requests and potential threats. Moreover, Funsoft utilized various Cloud-native data storage solutions on Alibaba Cloud to efficiently manage the vast amount of user and transaction data from different aspects. These included ApsaraDB for Redis for caching, Object Storage Service (OSS) for cold storage and backup, and ApsaraDB for MongoDB for transactional data. It helped Funsoft’s employees with typical database management activities and provided them with a built-in, highly available, efficient, and future-ready storage solution.

Looking Forward

Funsoft successfully deployed its NovelMe application on Alibaba Cloud, ensuring high availability, improving response rate, and preventing and mitigating server performance issues. Leveraging Alibaba Cloud’s powerful capabilities, it managed to bring knowledge and entertainment to the fingertips of its users. The company continues to drive innovation and leverage the right technology to achieve its business goals.