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By Rosa Wang, Staff Solutions Architect
When companies discuss their global cloud initiatives with me, multi-cloud is often among their key strategies. When expanding business or operations into China, they always want to understand the differences in China compared with rest of the world. This is my latest summary of how China is unique in terms of consumer behavior, infrastructure, networking, security and regulations.
China is a very large country containing the largest population in the world. China also has the largest population of internet users in the world which means China has more e-commerce activity than any other country in the world today.
Single's day in China is a prime example of how Chinese consumers are different. Alibaba's Singles' Day occurs each year on the 11th of November. It is not only Chinas largest shopping event, but it is the largest shopping event in the world. China's Single's Day results in more online sales than both Black Friday and Cyber Monday combined. According to CNBC,in 2018, this 24-hour global shopping festival saw a billion dollars of sales in just the first 90 seconds. After five minutes, Alibaba had sold as much, in terms of revenue, as Amazon sold over the entire Prime Day.
The total value of sales of the most recent Single's Day was 30.8 billion dollars. 90% of the 1.04 billion orders occurred on a mobile device, according to our internal statics as well as on Business Insider. During this shopping spree 1.6 billion network attacks were successfully blocked. Artificial intelligence played an important role in the festival by recommending large volumes of products to customers as well as serving over a billion services and translations to global users.
The numbers serve to illustrate the following Chinese consumer behaviors:
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