Short Message Services (SMS) are a simple and efficient way for organizations to connect to customers globally and remain established and stronger than other communication options, including popular in-app notifications. According to Forbes, 95% of SMS messages are read within three minutes and 98% of messages are opened (as opposed to 20% of emails).
To help businesses maximize the potential of SMS, Andrew Heading, Head of Field Marketing, ANZ, Alibaba Cloud and Shawn Li, a Solution Architect with Alibaba Cloud who has more than 10 years of experience in large-scale IT solution and business process design and implementation, recently hosted a webinar that covered the opportunities of the messaging format and how the cloud can meet simple through to complex business requirements for SMS communications.
So why is SMS as a better option for businesses-to-customer communication than alternatives?
For these reasons, SMS usage is expanding to all types of businesses, for purposes such as forwarding one-time notifications, for marketing purposes and even to trigger features within applications.
The right cloud platform powers the optimal use of SMS and Alibaba Cloud provides unified short message integration interfaces through Alibaba Cloud Short Message Service (Alibaba Cloud SMS), helping businesses avoid the inefficiency and difficulty of integrating with multiple telecom operators that each use different interfaces.
Businesses can instead use the Alibaba Cloud unified interface to avoid this underlying complexity, with Alibaba Cloud selecting the optimal channel to deliver a message to an end-user, based on each user’s network operators. These simple and efficient integrations allow businesses to focus on their own priorities.
The cloud service also has a formidable reach: Alibaba Cloud SMS is connected to more than 1,200 networks in 235 countries, delivering more than 99.9% uptime.
To test Alibaba Cloud SMS, users need only to visit the Quick Start section of the Alibaba Cloud Console, input their country code and mobile phone number, sender ID and message text and simply hit send to deliver the message to the nominated end-user device. This enables a user to confirm that the feature can be used in their country and in their business. Alibaba Cloud has made available free trial SMS bundles to enable testing.
The Alibaba Cloud Console also incorporates a Campaign feature that enables operations or business teams to create SMS-based campaigns without any IT integration or development. Users simply input their campaign name, sender ID and the message, and upload a file that incorporates the customer mobile number. They can send the message immediately or schedule it for an appropriate time and customize and personalize the content for individual mobile phones by incorporating the content in the file prior to upload.
To meet the requirements of advanced users, Alibaba Cloud provides a range of APIs and SDKs for different programming languages, including Java and .NET.
Alibaba Cloud SMS is proven to deliver success for businesses such as Melbourne-based EASI, Australia’s number one Asian food delivery app, that enables more than 1 million orders per month and is expanding to the United States, Canada, Japan, Malaysia and New Zealand. By using Alibaba Cloud SMS, EASI is reaching its global customers in a timely and personalized way.
The webinar then drew to a close with a session in which the hosts responded to questions about the steps required to send messages using Alibaba Cloud SMS and how to access competitive pricing for the delivery of a large volume of SMS messages.
Alibaba Clouder - May 30, 2019
JJ Lim - December 6, 2021
Alibaba Clouder - April 2, 2020
Alibaba Clouder - April 30, 2020
Alibaba Clouder - April 7, 2020
Alibaba Clouder - April 30, 2020
A messaging service that covers the globe, Alibaba SMS provides convenient, efficient, and intelligent communication capabilities that help businesses quickly contact their customers.Learn More
A message queuing and notification service that facilitates smooth transfer of messages between applications Get it Free Contact SalesLearn More
Reach global users more accurately and efficiently via IM ChannelLearn More
This solution helps Internet Data Center (IDC) operators and telecommunication operators build a local public cloud from scratch.Learn More
More Posts by Alibaba Cloud Community